5 October 2019

Austrian children's bike brand Woom launches Eurobike Award 2019 winning 'Adventure'-jacket

Recently, Austrian children’s bicycle brand Woom announced to launch the award winning jacket from the ‘Worn To Be Wild' clothing line in mid-October.

Woom was founded in 2013 in Vienna. The company is specialised in bikes for children of the age 1,5 to 14 years. Today, Woom is based nearby Vienna in Klosterneuburg and delivers its bikes successfully worldwide. The brand has extended continuously its product range by accessories like the Vienna Bell  - a bell with 6 seconds lasting ringtone, or since this year the own clothing line under the name 'Worn To Be Wild'. The unisex design of the items follows the idea of long-lasting styles for all seasons such as the ‘Adventure Jacket’ which received recently in early September the Eurobike Award 2019 for its practical love-to-the-details design of a performance outdoor jacket made of all-weather fabric. At eurobike.com, design elements like the helmet-compatible hood with an integrated visor or the removable interior gilet are explicitly pointed out. “It not only caters to many useful functions but displays a particularly great attention to detail, such as the bike-related motifs on the metal studs,” states the jury.