12 December 2019

Preview at H&M 'Billie Eilish Merch' collection with artwork by e-makeup artist Ines Alpha

Today, H&M released the first images of the upcoming 'Billie Eilish Mersh' collection consisting of basic pieces like t-shirts, hoodies, jogger,... in the musician's signature oversized style in beige, black and light neon green together with accessories such as socks, belt bag or headwear. The collection is made of materials from more sustainable sources and will be available for prices between 4,99 - 9,99 Euro (accessories) to 14,99 - 29,99 Euro (clothing) at all H&M stores with 'Divided' departments from 2 January 2020.

fig.: The image shows a model wearing a beige sweater dress and rain cap, both with 'Billie Eilish' logo. The model is surrounded by graphics designed by Paris-based artist Ines Alpha who is known for the creation of e-makeup offering "more opportunities for self-expression" such as the artist states at the press release. The graphics are created originally for the campaign's snapchat filter which is inspired by liquids from other planets.