Each of the following 10 videos is introduced with signature keywords for 2020 such as critical views on definitions of the value of oneself by social media likes and followers ('Video Game' by Sufjan Stevens), the importance of love which can't be measured with material values ('Diamonds' by Sam Smith), or selective criteria such as 'Best Outfits' or videos with reference to the pandemic, economic crisis, lockdown as well as views on double standards and videos for songs about opening sources for regaining new power from life and emotions.
Being oneself, values of society: 'Video Game' by Sufjan Stevens with TikTok dancer Jalaiah Harmon
The value of love: 'Diamonds' by Sam Smith Best Outfits (Gucci, Chanel,... stylist Bradley Kenneth): Midnight Sky by Miley Cyrus
Double standards in society: 'The Man' by Taylor Swift is Fashion.at's best directed video by a musician
Power ballad celebrating wanderlust and zest for life: 'Wonder' by Shawn Mendes
Most expressive dance adressing the vulnerability of the body, sexuality: 'On The Floor' by Perfume Genius
Pandemic, economic crisis in a cinematic video: 'Holy' ft. Chance The Rapper by Justin Bieber
Stopping with bad habits and searching for pureness: 'Sugar' by Sufjan Stevens
Retrieving power from emotions: 'Rain On Me' by Lady Gaga and Ariana Grande
Video strongly associated with Covid-19 lockdowns: 'Living In A Ghost Town' by The Rolling Stones
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3 December 2020