Media information December 2006

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Editorial use of the media information in total or in parts is much appreciated. If you have any inquiries, please contact us.

Online fashion is still

dominated by the

Open minded

24 years old woman, who loves high heels and perfect fit jeans in medium size…

The internet population of fashion addicted women online shows in 2006 a new structure: more women between 30 and 50plus use the internet for their inspirations and orientation in fashion and beauty. The street is still the most important source for their new inspirations; printed magazines are on the second place, on the 3^rd position internet. 

…wants to speak about fashion and sex.

If you like to reach this woman by phone: send her a photo or write a SMS.

With more than 30% sending a photo is the trendiest extra usage of the mobile phone, followed by writing a SMS and listening music - perhaps Gwen Stefani, who is on top of the trend leading musicians.

You have good chances to meet her in Paris, her favourite holiday destination.

More about the current desires and trends styleradar.com.

User Generated Trends 2007

In 2006 the fashion addicted internet users prefer a more casual, natural look than in the years before - and this trend continues in 2007. The perfectly matching trend leading men's style is the grungy-classical “Globetrotter”-Look.

The expert panel of the international fashion magazine fashionoffice.org covers desires and trends of fashion, beauty and lifestyle addicted lead users who come from Europe: 52%; America: 28%; Asia: 15%; Australia, Africa, Arab: 5%.

11.373 interviewed individuals name their desires and trend forecasts. Since 2003 fashion addicted online users are revealing their preferences in style and brand orientation. They are regularly interviewed by styleradar.com to get their Instant Style Profiling and match themselves with the style benchmarks of international fashion experts.

Detailed structure of the panel and results of the surveys with short interpretation are published in fashionoffice.org/survey.

‘Online market research must have an instant benefit for the user. Therefore we have developed the trend research tool Instant Style Profiling.

On the special channels of fashionoffice

styleradar.com and

beautyradar.com

the fashion addicted users can test their trendiness and compare the results with international fashion experts.’

Dr. Karin Sawetz, publisher fashionoffice.org

The desires and trends generated from the interactive previews by the opinion leading internet users have great influence upon the editorial approach of fashionoffice.

The presented collections are selected accordingly to these desires. The catwalk TV channel of fashionoffice confashion.com broadcasts Spring/Summer 2007 collections with background information about the labels and designers especially for the preferred lifestyle universe of the fashion addicted online users, who generate their own trends.

contact: fashionoffice.org, home@fashionoffice.org

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