Best performing style tips in 2020

Generated on 28 December 2020. Statistics from 1 January until 27 December 2020 by Google Analytics.

Audience (main domains Fashion.at, Fashionoffice.org; statistics via Google Analytics 'Location', 'Users'; generated on 15 December 2020 for 1 January until 13 December 2020): United States 12.18%; Austria 8.88%; India 8.72%; China 6.52%; Germany 4.35%; Sudan 3.14%; Turkey 3.05%; United Kingdom 2.42%; Iraq 2.35%; Egypt 1.99%;....

Recently published statistical reviews:
> The three best performing articles
> The ten most requested articles with relation to the pandemic
> The most requested articles concerning cultural themes like art in 2020
> The most requested articles concerning cuisine, culinary in 2020

The most requested pre-pandemic 'Style Tips' were inspired by 'Earth Day' and 'Women's Day'. From March, the pandemic became the director of the regularly published seasonal trend articles. This year, most of the style tips communicated additionally to the presentation of trendy items the latest information on current Covid-19 measures. The most requested articles in this category were explicitly written in regards to the new situation with topics like video conferences, home office, self-love, allowed outdoor activities, online shopping, walking, holidays...

1. Fashion.at tip for dressing for the home office
2020 is the year of video conferences! The article from mid-March introduces into the general situation in Austria and provided a video conference styling tip with jewelry by an internationally awarded Vienna-based designer.

2. Fashion.at tips for the Spring 2020 Home Office Style
Also in March published, the second home office related style tip with focus on comfortable spring outfit inspirations and makeup for in- and outdoor; the products were selected after the criterium 'available online'.

3. Fashion.at style tip autumn 2020: Hope ring, boots as statement for cyber-industrial revolution, crayon-like lipstick, Andy Warhol's favorite scent, Betty Boop...
Self-love was a theme at the article which started with the words: "Even when the pandemic forces people worldwide into a more distanced physical behaviour it's not said to make life less comfortable and beautiful..." Fashion.at collected new cosmetics, perfume and fashion products for more fun in life at the beginning of new restrictions.

4. Fashion.at style tip for going out to visit a museum
In April, initiatives for online shopping were launched in Austria with pieces such a charity (for medical support)-shirt which was selected for the style tip for a museum visit.

5. Fashion.at style tip SS2020 inspired by the ocean, fruity breezes, 3D print, circular production, ...
In pre-pandemic time in January, the protection of the environment and strategies how people's fashion consumption can change our world was the inspiration behind the collection of a long-lasting style for spring/summer.

6. Fashion.at Spring 2020 style tip for the exploration of nature in urban environment
Before the first restrictive measures became effective in mid-March, Fashion.at looked forward to the 50th anniversary of Earth Day and styled some items for exploring nature in an urban environment.

7. (At the end of the 3rd week of self-isolation in Austria): Style tip for an off-road walk with a toddler
Walking was one of the highlights in 2020.

8. Winter 2020 style tip for holidays in the alps: Put something warm on
Closed or open ski regions; the regulations have changed so often this year! But the basic rules of at least 1 meter distance and masks stay the same.

9. Fashion.at women's style tip Spring/Summer 2020 inspired by Women's Day on 8 March
The article from pre-pandemic January was dedicated to Women's Day with a center piece especially created for this day.

10. Fashion.at style tip for the swimming pool or beach in Summer 2020
In early May, traveling became again a theme. Many Austrians followed the official recommendations and made holidays in the own country.

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