The most requested articles with relation to the pandemic

Generated on 15 December 2020. Statistics from 1 January until 13 December 2020 by Google Analytics.

Audience (main domains Fashion.at, Fashionoffice.org; statistics via Google Analytics 'Location', 'Users'): United States 12.18%; Austria 8.88%; India 8.72%; China 6.52%; Germany 4.35%; Sudan 3.14%; Turkey 3.05%; United Kingdom 2.42%; Iraq 2.35%; Egypt 1.99%;...

Some days ago, Fashionoffice has started the annual review of most requested topics, themes with the overall quantitative ranking of most viewed articles counted with the web measurement service Google Analytics, which is installed on the pages of the Fashionoffice websites (main domains Fashion.at and Beautyme.com). A closer, more qualitative view at the top ranking content shows that the pandemic left a deep track in fashion and beauty this year. Pandemic related articles in sum after performance data and topic make the highest amount of traffic on the domains. The following ranking (after pageviews and articles addressing the topic pandemic) tells an almost chronological story of the Covid-19 crisis starting with the in society partly very emotionally discussed benefit of masks without or rare references to scientific studies. Science vs. emotions is another characteristic of 2020.

1. Pattern for a non-medical face mask / 3-2020
In the most requested article, Fashion.at provided a pattern inspiration and cited a study conducted by researchers at Cambridge University for information about the best fabric qualities for self-made non-medical face masks in an influenza pandemic. At that time (March 2020), the protective medical masks were rare and needed for medical staff. The DIY masks were an easy-to-make at home alternative.

2. Fashion.at tip for dressing for the home office / 3-2020
The 'home office' placed many into a new lifestyle with self-responsibility about planning their own workflow in an environment which is traditionally used as recreational space and exclusively opened for family and friends. But now, the private sphere has got a - digitally equipped - slot for views from outside. The second article in the following ranking is contributed to this window or door where the communication with colleagues, clients, students, customers or even patients is enabled. Fashion.at provided a jewelry tip for the styling at video meetings. Online conferences, distance learning with software like Zoom have changed the way people communicate.

3. Fashion retail in times of drastic measures to slow down the coronavirus outbreak / 3-2020
Digital commerce is on the third place in the pandemic-related ranking of articles after pageviews. With the closure of stores during the first shutdown in March 2020, online shops became more and more a topic in Austria. The country counts since more than a decade not to the digital 'early birds' in Europe. The latest governmental initiative 'Kaufhaus Österreich' is a good example for the usage, or better non-usage, of new technologies. In sum, Austria is probably not in the pole position; but some - especially globally working - labels practise e-commerce professionally on an international and trustable level as extension of the brick & mortar stores.

4. (At the end of the 4th week of the shutdown due to coronavirus): What's about wedding? / 4-2020
Regulations concerning weddings respectively meetings with friends and family were the theme in April.

5. The 'new normal': New fashion of non-medical masks, boost for online shops, furniture for social distancing in public spaces / 4-2020
'New normal' became the motto for strategies to live and make business under Covid-19 restrictions in April.

6. Second week of self-isolation in Austria: Solidarity is the key / 3-2020
'Solidarity' kept communities, countries, and the world closer together than ever before. The word became a theme on Fashion.at in March. 2020 was the year that people all around the world had to stand together to conquer the virus and keep the world's economies running.

7. (At the beginning of the 5th week of Covid-19 isolation measures): Can the re-start of 'normality' be successful or is it too early? / 4-2020
The importance of gastronomy for the retail business became in April a topic on Fashion.at.

8. Vienna insight: The fashion of masks after one month restrictive Covid-19 measures / 4-2020
In April, masks were the fastest selling clothing piece and fashionable editions by designers and artists became requested goods in Austria.

9. Fashion.at tips for the Spring 2020 Home Office Style / 3-2020
The tips for the Home Office Style included views at mediated topics like computer security or health recommendations such as physical exercises and planned short breaks.

10. Fashion.at style tip autumn 2020: Hope ring, boots as statement for cyber-industrial revolution, crayon-like lipstick, Andy Warhol's favorite scent, Betty Boop... / 9-2020
The pandemic has changed the people's life- and workstyle. The article from September expresses how people are arranging with the currently revolutionary-like times and the hope to make the best from the situation for the future.




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