18 December 2021

Top articles concerning perfumes in 2021

Since the outbreak of the pandemic in February 2020, the number of articles written by Fashion.at about perfumes declined from season to season. The reason is simple. Normally, Fashion.at publishes articles about perfumes on Beautyme.com after being introduced by professionals to the compositions and after testing the products over days to find out how the scent develops on skin over hours, how long it stays, or if it has a tendency to become boring. But with the lockdowns and travel restrictions, the press days organized by specialists of perfume brands were reduced or, especially in the case of companies located outside of Austria, canceled. Additionally, the situation that people have to wear masks when closer to others in public and the restrictions in gastronomy, night clubs or culture events, music festivals had an impact on the editorial selection of topics.

1
The article about the new perfume 'Antal' developed from Austrian history is on top of the statistics of this year on Fashion.at's beauty channel Beautyme.com. Austria Insight: New perfume 'Antal' by Estoras inspired by the lifestyle of Antal Esterházy and the history of adventure traveling

2
When the discussions about wide or skinny jeans peaked this year, Fashion.at published an article with style tips celebrating individuality and a selected perfume which was developed with a wearer in mind who is always the best version of herself. Style tip Spring 2021 with the environment and health in mind: Skin care & sun protection, fragrance, sunglasses, shoes from recovered rubber and ocean yarn

3
The third high-ranking article which carried information about a new perfume launched in 2021 is again a style tip. This time with focus on thoughts about calculating the green score. Part of the style tip is a fragrance which was composed from specially collected ingredients and packed with recyclable materials to reduce the carbon footprint and protect the environment. Fashion.at Autumn/Winter 2021/22 style tip under the motto 'Calculating the Green Score'



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