TRENDLETTER 1-April-2020

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(End of 2nd week self-isolation in Austria): The motto is "Help yourself, help others" The motto "Help yourself, help others" is unspokenly in the air and a fresh wind of solidarity brings the people in times of social distancing metaphorically closer. While the government presented the new regulations for businesses, privately organized initiatives for helping people in these difficult times have started such as the charity by Austrian jewelry label Xenox which donates parts of the purchase to the 'Corona Hilfsfonds' of the Evangelical social organization Diakonie...

New order in Austria to fight coronavirus: Wear a face mask for shopping at the grocery! In the third week of the shutdown, it seems as if people have already turned into routiniers in handling their home offices and the organisation of food. The home delivery services of the supermarkets are constantly over-booked and the shopping tour through the grocery is in the best cases well planned and reduced to once a week. On 30 March, the Austrian government presented a new measure to flatten the curve of the coronavirus outbreak...

(Beginning of 3rd week of self-isolation in Austria): Smart digital solutions for brick & mortar stores Due to the current pandemic measures like social distancing, the digital extensions of classical brick & mortar stores have become a new theme which is spread widely by media in Austria. If it's the collection of websites where to buy what or reports about the organisation of the supply chain such as at the Austrian traditional clothing label Gössl...

"Kitchen talk", part 1 of the new series "After The Pandemic. A Fictional Story" by Karin Sawetz "... So you are giving me now a history lesson," the young woman binds her long blond naturally curled hair together such as she wanted to signal to get ready for missing no word. While taking her seat on the stool at the kitchen bar, she asks the woman who stands at a vintage oven. "Grandma, let me hear how it happened. You were once in between; literally in the epicenter of the revolt. Granny in hell's kitchen!" laughs the girl studying her grandmother who opens the door of the mid-20th century oven-like styled high-tech kitchen machine such as it would be necessary to control the baking process. The smell of almond cookies begins to fill the room...

(First week of self-isolation in Austria) Tip: Meal preparation with the support of kitchen machines The time-expensive daily preparation of three meals - breakfast, lunch and dinner, is an additional theme nowadays...

Austria's strategy amidst coronavirus outbreak: The show must go on! From 15 April, the 2nd season of the collaborative home interior design show 'Design Dream' by IKEA and TV-channel ProSieben Austria will start. Host Jakob Glanzner and Nicole Zangl, Head of Interior Design IKEA Austria,...

Fashion.at tips for the Spring 2020 Home Office Style Already on Monday the 16th March, many media related workplaces of the Austrian fashion and beauty industry have moved to home offices. At the same time, editorial publications have started to release tips for planning the work flow at home. The recommendations...