TRENDLETTER 10-April-2020

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(At the beginning of the 4th week of the lockdown in Austria): Easter will be celebrated like never before Going out to a restaurant or celebrating Easter with the wider family, with aunts and nephews, etc. has to be postponed to 2021. Perhaps 2020 is already historically the year of family live video streams for staying connected with parents and grandparents. The Viennese café, patisserie chain Aida has closed like all other Austrian stores (except groceries or apothecaries) and gastronomy locations due to the coronavirus crisis. Aida announces to donate the whole range of Easter chocolates to Viennese children's and old people's homes...

Austrians practice #ShopLocal to safe the regional economic life #ShopLocal isn't a specific Austrian strategy in the days of restrictive measures to flatten the curve of the coronavirus outbreak. It's internationally used to strengthen regional small and middle-sized businesses which in sum provide the highest percentage of workplaces to the job market. They are the so-called 'glue' which holds the communities together. Many Austrian store owners run since many years online shops such as the luxury boutique Popp & Kretschmer, known for the chic selection of exclusive fashion items by international labels...

"Patience", part 2 of the series "After The Pandemic. A Fictional Story" by Karin Sawetz "Who lost the patience?" asked Sarah looking from the kitchen at the garden door such as she can't await that the guests for the afternoon tea on this Easter weekend arrive. The grandmother arranges the plates with the cookies around the palm willow bouquet decorated with old-fashioned Easter eggs at an oval table of the rattan seating group in the glass house of the winter garden...

(End of 2nd week self-isolation in Austria): The motto is "Help yourself, help others" The motto "Help yourself, help others" is unspokenly in the air and a fresh wind of solidarity brings the people in times of social distancing metaphorically closer. While the government presented the new regulations for businesses, privately organized initiatives for helping people in these difficult times have started such as the charity by Austrian jewelry label Xenox which donates parts of the purchase to the 'Corona Hilfsfonds' of the Evangelical social organization Diakonie...

(Beginning of 3rd week of self-isolation in Austria): Smart digital solutions for brick & mortar stores Due to the current pandemic measures like social distancing, the digital extensions of classical brick & mortar stores have become a new theme which is spread widely by media in Austria. If it's the collection of websites where to buy what or reports about the organisation of the supply chain such as at the Austrian traditional clothing label Gössl...

New order in Austria to fight coronavirus: Wear a face mask for shopping at the grocery! In the third week of the shutdown, it seems as if people have already turned into routiniers in handling their home offices and the organisation of food. The home delivery services of the supermarkets are constantly over-booked and the shopping tour through the grocery is in the best cases well planned and reduced to once a week. On 30 March, the Austrian government presented a new measure to flatten the curve of the coronavirus outbreak...

'Stay at home. Discover good design.' is the motto of virtual edition of design fair blickfang, 10 to 13 April Blickfang is one of the most important traveling design fairs in the German language speaking countries Austria, Germany and Switzerland. Founded 1992 by Dieter Hofmann, the design fair extended its format for flattening the curve of the spread of the Covid-19 disease and organized in a sensational short time of 12 days a virtual edition where more than 200 exhibitors...