TRENDLETTER 12-September-2020

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Winners of the Austrian Fashion Awards 2020 and upcoming 'Fellini Show' by Mario Soldo at the MQ Vienna Fashion Week (until 12 September) The MQ Vienna Fashion Week opened on 7 September with the Austrian Fashion Awards 2020. For 10 years, the MQVFW ends with a special performance directed by legendary catwalk conférencier and model agency owner Mario Soldo. In 2020, the final show with the name 'Fellini Show' presented by Mario Soldo & Humana Austria happens on 12 September...

Callisti presented 'New Now' collection with matching scarf-masks at MQ Vienna Fashion Week Yesterday on the third day of MQ Vienna Fashion Week, Vienna-based design label Callisti (founded 2007) premiered the Autumn/Winter 'New Now' ready-to-wear and couture pieces with matching scarf-masks on the runway. The name of the collection 'Callisti's New Now' references...

Insights into the ongoing hybrid edition of Mercedes-Benz Fashion Week Madrid (10 - 13 September) In 2020, the industry worldwide has developed new formats for presenting collections such as the currently running Mercedes-Benz Fashion Week Madrid (10 - 13 September) where design labels like Moisés Nieto answered the pandemic with a corresponding staging...

Fashion.at tip: Continue 'Stop Corona' practises like hand hygiene Fashion.at looked through the latest press releases by Austrian companies and found the one by BWT concerning the water technology brand's new product 'BWT Corades' for the disinfection of the hands without water. The gel is outfitted with moisturizing skin care (Panthenol Provitamin B5) and refreshing fragrance...

19th century pink gym-trousers by Empress Sisi and Baroque entertainment garden architecture seen at Prince Eugen's palaces Schloss Niederweiden and Schloss Hof in Lower Austria The two palaces Schloss Niederweiden and Schloss Hof can be reached in around 50 minutes from Vienna. Fashion.at started the palace tour at Schloss Niederweiden where currently the life and style of Empress Sisi (1837 - 1898) are presented in a not lengthy and especially for visitors, who are interested in fashion, entertaining exhibition of items such as the sporty woman's pink gym-trousers...

Tip for a family tour: Exploration of Roman antique lifestyle in Carnuntum, Austria The buildings were reconstructed on the basis of scientific research on life and lifestyle of Romans who began to settle around 50 AD in this region of Austria. And it's impressively comfortable and pleasant how people lived here more than 1500 years ago! Many rooms show colorful walls, living rooms furnished lovely with interior in Roman style may inspire visitors for their own homes, dining rooms, offices, thermal baths,... are accessible and can be experienced by taking a seat or as stages for memory selfies...

Tiroler Volkskunstmuseum explores in new exhibition the regional heritage of traditional clothing from various perspectives such as the definition of gender Since 15 May, the special exhibition 'Tracht. Eine Neuerkundung' (Traditional Dress. A Reassessment) is open for the public. The show at the Tiroler Volkskunstmuseum (Museum of Tyrolean Regional Heritage) in Innsbruck explores the traditional alpine clothing 'Tracht' from the 19th century up to nowadays with strong focus on a former director of the museum, Gertrud Pesendorfer who defined especially during the Nazi-regime clothing culture...