TRENDLETTER 21-April-2020

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Vienna insight: The fashion of masks after one month restrictive Covid-19 measures The non-medical face mask is probably the fastest-selling clothing piece in Austria's history. It was worn after around a month of the coronavirus outbreak by almost everybody. ... Currently it looks as if this textile piece won't go out of fashion in the near future. Award winning designer Eva Poleschinski is especially known for red carpet fashion, exclusive ball gowns, wedding dresses...

De'Longhi teamed up with Austrian food specialist Martina Enthammer of 'food stories' for recipes Fashion.at selected from the easy to make recipes for the whole family exemplary the 'Couscous muffins with vegetables'...

(At the beginning of the 2nd week of eased measures for a 'new normal'): What's about traveling? Traveling (in the meaning of crossing borders for making holidays, tourism) to selected other countries like before the coronavirus outbreak is perhaps not possible until autumn. Excepted from the travel ban could become in the near future countries close to Austria such as... Even when traveling is probably longer on hold than hotels are allowed to open again, Austrian tourism companies are active in maintaining the holiday regions for the guests in the first season of the 'new normal'. Recently, Fashion.at received information about destinations for the ones who love to explore forests and selected exemplary the 'FourElements' chalets in Styria...

Austrians practice #ShopLocal to safe the regional economic life #ShopLocal isn't a specific Austrian strategy in the days of restrictive measures to flatten the curve of the coronavirus outbreak. It's internationally used to strengthen regional small and middle-sized businesses which in sum provide the highest percentage of workplaces to the job market. They are the so-called 'glue' which holds the communities together. Many Austrian store owners run since many years online shops such as the luxury boutique Popp & Kretschmer, known for the chic selection of exclusive fashion items by international labels...

#StayHome programme tip by Fashion.at: ORF.at/kulturjetzt provides online streaming of opera, music concerts,... The Austrian public service broadcaster ORF has launched the new channel orf.at/kulturjetzt in response to the ban on events due to the outbreak of the coronavirus. Kulturjetzt (translated 'Culture Now') provides an entertaining culture programme with focus on activities of Austrian institutions, organisations and artists. Part of the currently available programme is for Beethoven's only opera 'Fidelio' from the stage of Theater an der Wien under the direction of Hollywood actor Christoph Waltz...

Fashion.at tips for the Spring 2020 Home Office Style Already on Monday the 16th March, many media related workplaces of the Austrian fashion and beauty industry have moved to home offices. At the same time, editorial publications have started to release tips for planning the work flow at home. The recommendations...