TRENDLETTER 21-August-2020

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Supermarket chain Lidl will release the company's branded cult sneakers in limited edition in selected stores in Austria The online search after 'Lidl Sneakers' shows several articles published by German and Austrian media about the supermarket chain's sports shoes. The sneakers are described as a phenomenon in shoe and retail marketing in Germany; they were sold out so fast that the branded footwear in Lidl's signature logo colors blue-red-yellow reached high prices in online auctions. Today, Lidl Austria sent the information that the sneakers will be available in limited edition from 20 August in selected supermarkets in Austria...

Sneakers, apparel, accessories collection by Puma x emoji® is an homage to self-expression in a digital world The footwear is outfitted with detachable emojis and a hidden "What's Up?" message printed on the vamp...

Humanic 'Super Kids Wochen' for children's shoes (toddlers to adolescents); 3D scanner for foot measurement, growth simulation Recently, kids were already theme in an article about healthy nutrition. Now, Fashion.at selected another children's health related topic: orthopedics & shoes. European shoe retailer Humanic sent on occasion of the special weeks for kids, the 'Super Kids Wochen', some tips for parents such as...

Preview of furniture design exhibited at blickfang from 9th to 11th October in Vienna The traveling design fair blickfang provided insights into the upcoming event on three days from 9 to 11 October at MAK Museum of Applied Arts in Vienna with a strong focus on interior design, furniture. Among the preview, especially comfortable pieces are featured like the red 'pilù' lounge chair by Rossin made from leather and loden (traditional Austrian wool felt fabric)...

Bene presents award winning furniture line 'Ports' designed by Pearson Lloyd for a new style of working Supporting hierarchical structures? Presentation of status? These are not the intentions of the new furniture line 'Ports' by Austrian workplace furnishing specialist Bene. The first associations with the name of the furniture line for tomorrow's work environment might be computer 'ports' which enable digitally powered teamwork wherever people are located but also harbors to anchor ships...

Austrian culture festival 'steirischer herbst' presents this year's format and content under the title 'Paranoia TV' Austrian culture festival 'steirischer herbst' (24 September - 18 October) presented this year's curatorial concept with the title 'Paranoia TV' which was created under the direction of Ekaterina Degot as answer to our times, currently dominated by a 'new normal' lifestyle under restrictions due to the threat of the pandemic. The concept calculates in its form as event series and TV-format a possible future lockdown respectively new restrictions caused by a second wave...

Public transportation service Wiener Linien presents young musicians with a series of outdoor concerts on various locations in Vienna Three years ago, Wiener Linien has started to invite musicians to perform live at the stations of the U-Bahn, the Viennese subway. Now, the public transportation service (underground, tram, bus lines) extended its 'U-Bahn Stars' music activities by additional locations nearby stations of tramways, buses,.. in parks such as Stadtpark or Sigmund-Freud-Park and by 25 new musicians. Currently, around 75 solo artists and bands...