TRENDLETTER 24-June-2020

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Fashion.at style preview autumn 2020: Interpretation of Austrian traditional trachten look In Austria, wearing the country's traditional clothing 'tracht' isn't obligatory for setting a sign to be integrated. Now as the country's people have returned more to the 'normal' than a 'new normal' , it's time again to explain what integration means or what Austrian officials want when they send a so-called 'Integration Agreement'... Fashion.at mixed some items from current and upcoming collections for a city trachten look...

Insights into the making of the MQ Vienna Fashion Week 2020 campaign On occasion of the new campaign for the upcoming Vienna Fashion Week at the MQ Museumsquartier in September 2020, the organizers Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank provide insights into the making of the campaign images with closer information about the members of the team...

Viennese hotels packed special short vacation offers exclusively for citizens to learn more about their capital city The exclusive offer for Austrian citizens or people who are living in Austria starts at 199.- Euro for a two nights' stay/two persons and include a Schloss Schönbrunn tour or even fashion related tours such as to a men's outfitter, a pioneer of fashion branding...

Fashion.at searched for a safe travel destination and got inspired by a new perfume... In Austria, the ease of travel restrictions for 31 countries will be effective from 16th June. The new situation was communicated with the note that in the case of a future lockdown in another country - means that flights or trains are stopped, Austrian travelers could have to pay for returning home with state transportation services. With other words: Possible additional costs should be calculated. Fashion.at searched for a 'safe' travel destination in times of a pandemic...

H&M presents 'Coolmax' men's wear made of cooling fabric technology developed by Lycra The new H&M range of classical collar shirts, polo shirts, tailored jacket with matching trousers,.. carries the name of the technology the items are made of...

Fashion.at tip for hiking, biking and culinary in Styria: Dachstein mountain tours 'Almkulinarik' Fashion.at searched for a tip for hiking & biking in the mountains and found the 'Almkulinarik' trail in the alpine Schladming-Dachstein region. The mountain range 'Dachstein' is located in the three federal states Styria, Upper Austria and Salzburg. It's one of the Austrian mountains with the highest impact on the country's clothing tradition and fashion until nowadays. The Dachstein is mentioned in several Fashion.at articles such as about the design of shoes...