TRENDLETTER 27-March-2020

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Pattern for a non-medical face mask Non-medical face masks don't replace professional gear. But in our days it's better to wear a mask - and when it's only for preventing to touch with the own fingers the face, the nose or mouth when walking through the grocery, for example. It seems as if the opinion about homemade face masks change with the amount of people infected...

Second week of self-isolation in Austria: Solidarity is the key In the last days, several calls to practise solidarity - in the meaning of standing together in these hard times, have arrived at Fashion.at. South Tyrolean label Luis Trenker for example compares solidarity with mountaineering and climbing in a group which secures its members by a rope. When one falls, the others from the roped party can safe the comrade. The words are emotional and heart-warming...

#StayHome programme tip by Fashion.at: ORF.at/kulturjetzt provides online streaming of opera, music concerts,... The Austrian public service broadcaster ORF has launched the new channel orf.at/kulturjetzt in response to the ban on events due to the outbreak of the coronavirus. Kulturjetzt (translated 'Culture Now') provides an entertaining culture programme with focus on activities of Austrian institutions, organisations and artists. Part of the currently available programme is for Beethoven's only opera 'Fidelio' from the stage of Theater an der Wien under the direction of Hollywood actor Christoph Waltz...

Ludwig Reiter Spring/Summer 2020 shoe collection presented by musicians at the Palm House in the Schönbrunn Palace Gardens Austrian shoe label Ludwig Reiter has chosen the 19th century architecture of the Palm House of Schönbrunn Palace in Vienna as location for the photo shooting of the Spring/Summer 2020 range of women's and men's footwear in classical designs with modern twist. The protagonists are musicians...

Insights into the upcoming 'P.E. Nation x H&M' athleisure collection ...the founders of the Australian label P.E. Nation, Pip Edwards and Claire Tregoning speak about their label and the collaborative athleisure 'P.E. Nation x H&M' items. The trendy collection combines sportswear for the fitness studio, outdoor activities like...

Viennese fashion school Modeschule Hetzendorf organized the first 'Friday For Fashion Future' day The students and teachers developed together in the first step as part of the ethic lessons ideas about sustainability and environmentally friendly behaviour in fashion and then realized in the respective education programmes concepts for running a climate day at the school. The result was...

Fiat 500 'La Prima' interpreted by Armani, Bvlgari, Kartell The first fully electric FCA car, the Fiat 500 'La Prima' (up to 320 km, 5 minutes to charge for 50 km travel) premiered in three color variations referencing the environment, mineral grey for the earth, ocean green for the sea and celestial blue for the sky, and in additional three unique masterpiece editions outfitted by Armani, Bvlgari and Kartell...