TRENDLETTER 3-March-2020

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Fashion.at insight into the presentation of new perfumes in Vienna ... The other perfumes presented on this day are composed for men and women such as the unisex eau de parfum 'Bois d'Amande' by Van Cleef & Arpels which was one of the highlights on this day. The almond-centered cedar-wood scent is powdery silky and is probably from the presented range the composition which appeals to the most noses - even to professional luxury perfume noses. Perhaps this was also the reason why the press package contained a sample. 'Play it safe!' might have been the motto...

Tchibo Share publishes new market research findings concerning sharing economy The German coffee, lifestyle, fashion and electronics retail brand Tchibo started the anti-fast fashion project 'Tchibo Share' with focus on clothing for rent two years ago in January 2018. Consumers can rent items without time limitation for a monthly rate. The brand invests into the research on needs of consumers for the extension of the range. The results of a market research conducted at the end of last year concerning women (25 - 49 years) with children (under 12 years) show that...

'Clothes Swap' day by Endlos Fesch on occasion of 'Fashion Revolution Week' on 25 April in Vienna On 25 April, the Austrian fashion start-up Endlos Fesch (translated as much as 'Endlessly Smart') invites to the clothing swap day at the former hospital Sophienspital at Apollogasse 19 in Vienna. The sharing service, which is also called 'The Vienna Fashion Library', counts currently more than 750 clothing items, from party and ball dresses over street wear to elegant office outfits. Fashion produced by local designers under fair conditions for example is one of the highlights of the service...

Insights into the exhibition 'Show Off: Austrian Fashion Design' at MAK - Museum of Applied Arts Vienna (until 12 July) The best insights into the recently opened exhibition 'Show Off: Austrian Fashion Design' are probably the ones provided by the curators, participating designers and photographers - often by themselves, via social media such as...

3. Wiener HipHop Ball released this year's programme and motto '50 Years HipHop vs. 250 Years Ludwig van Beethoven' Elegant evening wear in combination with sneakers is the recommended clothing style for the 3. Wiener HipHop Ball powered by JD Sports under the motto '50 Years HipHop vs. 250 Years Ludwig van Beethoven'...