TRENDLETTER 4-November-2020

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Fashion.at tip for Autumn/Winter fashion and interior in times of lockdown Since 31 October, Austrians know officially what's coming up in the next four weeks: Lockdown. From 3rd November until the end of the month the spread of the virus will be hopefully slowed down by the new rules which were developed to reduce social contacts. The curfew from 20:00 to 6:00 will be a grave change for many but it can be a chance too. Four weeks time to upgrade your own home! Fashion.at looked through the latest media releases and found the one by Swedish fashion brand H&M...

Wien Museum digital initiatives: Magazine with behind the scenes stories & Online Collection of fashion, photography, paintings,... On 2nd November, many Austrian museums posted the announcement of the closure of the exhibitions spaces for the public from the 3rd. But this doesn't mean that for example museums will be inactive. The 'Wien Museum' group with locations like the MUSA or the Beethoven Museum presented two initiatives to ensure the cultural supply of the population through digital formats...

German/English audio tour (available online) to iconic design pieces via MAK series 'Nachdenkereien / Reflections' spoken by Burgtheater actors The concept of the series of currently nineteen texts written by MAK Museum of Applied Arts art curators and mediators, read by members of the Vienna Burgtheater, is to follow the history of selected pieces, the design idea, the societal circumstances of production, consumption,... and to continue the tour to our days by comparing esthetics, lifestyle of different times with thoughts about the role of marketing or changing values of consumers with reference to topics like the earth's resources or...

'Woman in Gold' by Kilian pays homage to Gustav Klimt's portrait of art patron Adele Bloch-Bauer It's like the scent of elegant Viennese art, literature salons of the early 20th century merges with today's refined high-perfumery compositions built upon dramatically interacting layers! The perfume 'Woman in Gold' by Kilian can be described as glamorously shining fragrance-time-travel...

Fashion.at style preview autumn 2020: Interpretation of Austrian traditional trachten look In Austria, wearing the country's traditional clothing 'tracht' isn't obligatory for setting a sign to be integrated. Now as the country's people have returned more to the 'normal' than a 'new normal' , it's time again to explain what integration means or what Austrian officials want when they send a so-called 'Integration Agreement'... Fashion.at mixed some items from current and upcoming collections for a city trachten look...

Austrian underwear, fashion brand Palmers stepped into the home textiles market Austria has only a few internationally working fashion brands. One of the oldest and most successful is Palmers. The brand is legendary for its advertising, which received for the construction of female images positive and negative feedback, and known as former co-owner of other brands like once Ludwig Reiter, the Viennese Helmut Lang shop or Wolford. The home textiles range is brand new at Palmers. One of the stores with dessous, loungewear and home textiles such as blankets for the living room, towels for the bath, table cloths, bed sets,... or accessories like candles can be explored virtually...

Design award winning Italian restaurant Pauly (Seefeld, Tyrol) opened 'Nonna Eliana' online shop The connections of the three countries Italy, Germany and Austria are especially in Tyrol very close; such as in the case of the new food label and grocery store 'Nonna Eliana' where the bonds are knotted by the family...

Tip for an alternative grocery experience with Marocain flair in Vienna: 'Marché aux Gazelles' opens every Saturday The next markets every week on Saturday are already scheduled (7 Nov, 14 Nov, 21 Nov,...). Culinary highlights, wine, flowers, vegetables, fish, meat, escargots, bakery goods, cheese, herbs, oils, vinegars, honey or sweet delicacies from regional farmers and producers...