TRENDLETTER 11-September-2021

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Fashion.at's Karin Sawetz remembers New York Fashion Week 20 years ago "We have a dilemma," said the man at around 8.45 to the people in the queue waiting for the first elevator to the observation platform of the Empire State building, "Please leave the building."...

Fashion.at autumn 'gorpcore' style tip with items from new collections for walks in metropolitan terrain In the first two weeks of September 2021, people in Vienna enjoy the late summer sun sitting in cafés and restaurants outdoors. In the late afternoon and evening, warming autumn jackets or pullovers are in fashion again. Fashion.at collected some pieces, including a new scent for the metropolitan flair, with the colder hours and the ongoing respectively upcoming fashion weeks (MQ Vienna Fashion Week 13 - 18 September) in climate zones similar to Vienna in mind...

Abarth presented new merchandise collection for women, men, children developed in collaboration with the design team of corporate clothing specialist Audes Group
In 1949, the car brand Abarth with the signature scorpion in its logo was founded by the Italian-Austrian motorcycle, car racing driver and automobile designer Carlo Abarth who was born as Karl Abarth in 1908 in Vienna where he died in 1979. Since the 1970ies, the brand has belonged to Fiat and is known until nowadays for powerful performance vehicles. The new collection of women's, men's and children's wear reflects the functional sporty leisure style of the car with basic streetwear pieces...

Preview upcoming new school year and trends for snowsports apparel seen at Colmar Ski FW21/22 One of the sportive highlights for older pupils in Austria are the ski courses which are held normally over one week during the winter semester in the alps. Fashion.at looked through the latest press releases concerning ski outfits and found the new styles by Colmar which may remind with items in streetwear-jeans-like style the late 80s/90s when techniques like carving and snowboarding have changed the way people moved on slopes. The latest trend for sportswear is certainly to...

Salzburg Insights: Lena Hoschek 'Tradition' AW21/22 was presented with photo story captured at the outdoor museum 'Salzburger Freilichtmuseum' with reference to traditional crafts of the region On occasion of the launch of the new Lena Hoschek 'Tradition' range of urban-rural clothing inclusively scarves and belts for Autumn/Winter 2021/22 at the end of this month, a selection was presented recently with a photo story captured by photographer Daniel Kindler at the outdoor museum 'Salzburger Freilichtmuseum' in Grossgmain...

Wien Museum exhibition of Viennese street art presents views by Friend & Linda Steiner on the future of 'Urban Natures' centering on city planning and the public access to green spaces throughout the city The 2nd part of the street art show is officially 'open air' with art by Friend whose mural art makes think of encoded ornamental writings and Linda Steiner whose street art is strongly connected to critical feminist art. Steiner's female figures might remind viewers in the setting of the exhibition 'Urban Natures' and the topic 'city planning' for more green spaces of artist Niki de Saint Phalle's work who became famous for her Nana-sculptures placed at 'The Tarot Garden', originally inspired by the architecture of Antoni Gaudi for the public garden Park Güell. Many Viennese when walking or cycling at the Donaukanal strolled already along Linda Steiner's 'My only cage is your opinion'...

Fashion.at visited the Austrian alpine online department store 'Kaufhaus der Berge' with closer view at the wellness and beauty product range Professionally managed online department stores with headquarters in Austria are rare and the online addresses seem to be insider informations. Large (shopping) platforms outshine the sources of which they are made of. However, it doesn't really make a difference which entrance is taken to visit an online store. However, it doesn't really make a difference which entrance is taken to visit the online store. Fashion.at visited one of these sources for closer information about the natural cosmetics range of the Tyrolean brand 'Alpienne'. The company was founded more than twenty years ago in 1997. The products for skin care (face, eyes, lips, body) and sports & health (focus on fitness treatments for skin, muscles and joints) are developed from traditional Alpine folk medicine and the modern knowledge...