TRENDLETTER 13-August-2021

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Autumn 2021 preview: Three pieces (jacket, bag, shoes) made of recycled materials for the urban commuter Fashion.at selected three items made from recycled materials for an autumn 2021 urban commuter style tip with the protection of the environment in mind: A jacket made from Econyl yarn (nylon from discarded fishing nets and other industrial waste), sneakers from reused material (repurposed airbags and leftover from the garment production), and a bicycle bag (the front side of the pannier is made from 100% recycled products, the backside is made from German household garbage)...

Austrian e-bike brand Geero provides insights into the regional production and the company's climate neutrality activities based on three pillars: Prevention, Reduction, Compensation The latest Geero 2 e-bike in puristic retro-sport design with leather, wood elements, LC display and discreetly placed removable battery is described in test reports by bike specialists as a light (from 16.60 to 18.90 kg - depending on the model), comfortable bicycle with powerful engine. On occasion of the 5th anniversary, Geero provides insights into the production where the manufacturing team has grown in the last years due to the brand's environmentally-friendly strategy to work more with regional suppliers and labour forces. By running almost all assembly steps in Wagna, Geero has reduced the ecological footprint once more because of shorter transport routes for the production. Currently, 22 people are working on assembling the e-bikes; more than 40 are employed. The company lists its climate neutrality activities for the prevention, reduction and compensation of CO2...

A/W 2021 dates of the traveling Fesch'Markt for design, cosmetics, culinary,... inclusively fashion swaps in cities through Austria The market with focus on independent and emerging labels Fesch'Markt was founded more than ten years ago in 2010. It became through the years known as a sort of hub for new innovative products from fields like design, cosmetics or culinary. The market is also one of the country's most important organisers of fashion swaps...

Premiere of the vinyl record postcard by artist Marko Zink X author Elfriede Jelinek references the upcoming new stage production of the Literature Nobel Prize winner's play about society and fashion For the presentation of the strictly limited edition of the art record with signed photograph at Galerie Michaela Stock in Vienna, Marko Zink directed a video at the Schauspielhaus Graz showing a record player on stage. In October, the video will be also on view at the Schauspielhaus Graz in time with the new production of Elfriede Jelinek's fashion- and consumption-critical (beauty norms, fast fashion, exploitation, environment,...) audio/theatre play 'Das Licht im Kasten'...

Stylist and photographer Daniel Pacitti set the new models of the Reebok 'Beatnik' range with walkers, cyclists into a sporty Autumn/Winter street scenery The latest Beatnik range with the name 'Cordura' in the colors green, beige, black is a re-release from 2020 and will reach markets worldwide from 6 August. The models were set by Daniel Pacitti again into in a street scenery; this time with cyclists who wear the durable shoes with Autumn/Winter items like...

Viennese design brand Glein presents classic t-shirts in unisex cut with an introduction to the making-of and tips for energy- and chemical-saving washing methodsViennese label Glein can be described rather as a provider of clothing basics than as a 'fashion' brand with seasonal changing collections. Together with the presentation of the unisex t-shirts' color range - muted tones ecru, grey, black,... - Glein set the making of the products with listing of used materials (yarns), the documentation of the weaving of the fabrics and manufacturing of the clothing in the center of the brand's latest press release. ... The tips for washing the t-shirts are useful in generell as Glein collected some ideas how to protect the environment simply by using the knowledge concerning washing, energy saving methods and the use of chemicals...

Exploration tour tip: The beginnings of the making of textiles reconstructed on basis of findings of scientific research and experimental archaeology at the outdoor park of MAMUZ Schloss Asparn in Lower Austria Fashion.at visited one of the museums of MAMUZ in Lower Austria at the federal state's so-called 'Weinviertel' at Schloss Asparn at the Zaya. At the outdoor area, the exploration of living worlds starts with tipis of the Paleolithic hunter and collector culture. The first tracks of textile production can be observed already at the next living world with an accessible quasi-'furnished' building which was reconstructed after a Neolithic Age settlement from ca. 5600/5500 BC found in the region of Schwechat in Lower Austria. Weaving is after stone and wood works the longest practised craft and can be dated back to the Neolithic. At the Bronze Age settlement (ca. 2200 BC), the museum researchers provide insights into how textiles were processed with examples of the colors achieved through natural dyes...

Austria Insight: Sports (fitness, dance, yoga, football,...) programme of the initiative 'Bewegt im Park' (Moving in the Park) Fashion.at browsed randomly through the programme of the 'Bewegt im Park' (Moving in the Park) sports courses which are curated by professionals and held by trainers open air in public spaces until September in various cities and municipalities in the nine federal states of Austria. The participation is for free and possible without former registration...