TRENDLETTER 14-January-2021

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Trending in January, February: Upgrading the own home January is traditionally the month when training courses at the fitness studio are booked. It's commonly not the month to plan upgrades of the own home. This year starts in a different mode than all the years before and so fitness is also a theme, but currently not in the studio; fitness is practiced outdoors or at home. Fashion.at searched for new products which match an active lifestyle as well as home as recreation area and found the announcement of Rituals concerning the Classic Home Collection...

What's going on in fashion & sports in Kitzbühel? Lena Hoschek's new store, dates of the upcoming Hahnenkamm Races Currently, ski regions, cable cars or ski lifts are allowed to run their business with some restrictions such as fewer guests in one gondola (keyword distance) or obligatory FFP2 masks. Après-ski events are cancelled and as hotels (except for business travellers) and gastronomy still have closed, the ski regions are visited mainly by people who are living nearby or have a secondary residency in the region. Kitzbühel in Tyrol is the most glamorous ski destination in Austria and a hot spot for luxury fashion. By the way, it's a town with many second homes. Recently, Lena Hoschek opened a new store in Kitzbühel with a range reaching from the designer's ready-to-wear over new interpretations of Austrian traditional clothing to classical evening gowns and special only in Kitzbühel available limited editions...

Tip for Valentine's Day 2021 gift: Bring happy moments from outside to the inside of your home Fashion.at searched for a gift tip which brings the outside to the inside, a sort of capsule packed with holiday feeling, happiness for at home and found the press information about the 'Aperitivo Italiano Box' by Bar Campari in Vienna. Bar Campari was opened in October 2019 at 'Goldenes Quartier' (stores like Chanel, Louis Vuitton,...) and was from the start one of the favored meeting points of the fashion scene. The bar stands for Mediterranean flair, la dolce vita...

Lyre's tip for a lent (17 February - 3 April 2021) recipe for non-alcoholic cocktails The range of non-alcoholic beverages by the Australian brand Lyre's was launched this year at the new Viennese club 'Praterstrasse'. On occasion of the upcoming lent season (17 February - 3 April 2021), Lyre's Austrian brand ambassador Philipp Seybal presented tips for cocktails such as the vitamin-rich 'Brunch Intentions'...

Exhibition tip Vienna: Navigating through the walk-on floor painting-installation by Kapsch Contemporary Art Prize 2020 winner Hugo Canoilas at mumok Hugo Canoilas created a walk-on floor work at an entire hall at mumok for providing for visitors new views on nature. The planet seen from a distance reveals through Hugo Canoilas work the mystical depths of life. The navigation from space perspective leads along...

Countdown 2020/2021: Anonimo watch models are matching the optimistic tones of the Shutterstock Color Trends 2021 It's an annual statistical ritual to calculate trends from performance data at the end of the year. The results of data harvests by search engines or content providers are in many cases published online as reviews of the past months with projections of what the future brings; literally, a countdown of one year to the next! Stock media provider Shutterstock for example calculated three color schemes from pixel hues of downloaded images and created the Shutterstock Color Trends 2021...

Exhibition 'The Language of Fashion' at MK&G Hamburg is an exploration of the museum's own collection of pieces by international designers and the use of written text from brand names, logos to political messages MK&G selected a new perspective on the 'system of fashion' and is reviewing the own collection of fashion items from the 19th century until nowadays and how designers like Walter Van Beirendonck, Coco Chanel, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Tom Ford, Karl Lagerfeld, or Martin Margiela communicated by placing written texts on their creations. Among the exhibited artefacts, a paper dress once sent to subscribers of the 'Time' magazine as Valentine's Day supplement in 1967...