TRENDLETTER 17-June-2021

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Vienna Insight: Seen on a Fashion.at tour through the city in search of what is happening in old and new places like the restaurant '404 - Don't Ask Why' Vienna is back again! But like every 'comeback' is not the simple copy of past times, even this 'comeback' reveals that the city has developed new interesting facets and isn't the same as before. It's not only the atmosphere that has changed. Some gastronomy locations were closed during the pandemic without any plans to re-open in future again. Others developed during the pandemic new strategies to deliver food. One of them is the Dots Group which operates several restaurants and bars in Vienna. The group recently opened a new restaurant in an around 100 years old location. The name of the restaurant references the error code 404 which appears when a requested page or file can't be found on a server. '404 - Don't Ask Why' is located at...

Celebrity chef Wolfgang Puck opens restaurant at Vienna AirportRecently, details about Wolfgang Puck's first Austrian restaurant were revealed. Time and location are already fixed. The Austrian born Wolfgang Puck started his international career in the 1980ies with the restaurant 'Spago' in Los Angeles and became widely known for the catering for the Oscar night in Hollywood. Today, Puck operates around 100 locations worldwide, from restaurants, bars to cafes like the 'Café at the End of the Universe'...

New collection from recycled military textiles 'Fishgetseasick' by 'Beware of Mainstream' presented at press conference in ViennaThe Austrian brand 'Beware of Mainstream' presented the new collection of women's, men's wear including hats and bags at a press conference in Vienna. The concept of the collection follows the idea of longevity. The classical pieces like trenchcoat, blazer, or trucker jacket give upcycled military tents and seabags a second life...

ImPulsTanz Festival released programme with fashionable digital campaign with face filter by 3D makeup artist Ines Alpha The most fashionable graphics of a programme, poster and digital campaign that landed on Fashion.at's desk so far this year were sent by Impulstanz Festival. The magazine-like programme catalogue shows on the cover an artwork by the Viennese design studio Cin Cin in collaboration with 3D makeup artist Ines Alpha (Dior, H&M, Charlie XCX,...) who created a face filter which can be used for photos or videos by scanning the QR code...

Exhibition 'Fashion Show' explores textiles, costumes of Renaissance, Baroque era with objects from Schloss Ambras Innsbruck and Kunsthistorisches Museum Vienna The art history museum Kunsthistorisches Museum in Vienna and Schloss Ambras in Innsbruck, Tyrol announced for next summer until autumn (17 June until 3 October 2021) the exhibition 'Fashion Show. Princely Wardrobes Of Three Centuries' with around 130 objects from the own collections in Tyrol and Vienna as well as from national and international lenders for throwing a closer look at representative clothing made of precious textiles from the 16th to the 18th century. The period is known for the development of pattern systems and tailoring techniques which allowed the production of individually to the body adapted clothing. The favorite textiles...

Exploration tour tip: The beginnings of the making of textiles reconstructed on basis of findings of scientific research and experimental archaeology at the outdoor park of MAMUZ Schloss Asparn in Lower Austria Recently, Fashion.at visited one of the museums of MAMUZ in Lower Austria at the federal state's so-called 'Weinviertel' at Schloss Asparn at the Zaya. At the outdoor area, the exploration of living worlds starts with tipis of the Paleolithic hunter and collector culture. The first tracks of textile production can be observed already at the next living world with an accessible quasi-'furnished' building which was reconstructed after a Neolithic Age settlement from ca. 5600/5500 BC found in the region of Schwechat in Lower Austria. Weaving is after stone and wood works the longest practised craft and can be dated back to the Neolithic. At the Bronze Age settlement (ca. 2200 BC), the museum researchers provide insights into how textiles were processed with examples of the colors achieved through natural dyes...

Vienna Insight: Musician Andreas Gabalier presented with online retailer Otto his 3rd collection for the visualisation of Austrian Rock'n'Roll styleTwo Austrian heavy weights have joined forces again! One of Austria's most successful musicians Andreas Gabalier, who is also called the Volks-Rock'n'Roller for his style to combine traditional Austrian folk music with rock'n'roll, presented his 3rd collection together with Otto Österreich at a press conference in Vienna...