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TRENDLETTER 18-April-2021


'Sun & Ice' Style 2021 for remote working, city tours and beach walks This year's April weather with very warm and sunny to cold and snowy days doesn't improve the rather depressing overall situation in Austria. The pandemic tests the people's endurance. The nerves are in constant tense. Not only the now leaving Health Minister who co-directed the country with bravery and sovereignty through the last 14 months is exhausted. The hard lockdown will last in Vienna and Lower Austria due to the amount of new infections and hospitalizations until 2 May. The third federal state Burgenland which traditionally decides like the two other states, announced today to open stores etc. on 19 April. Well, it's not far from the 2,8 million people metropolitan area (city of Vienna and surrounding) to Burgenland's lake Neusiedler See which will become very probably the region's favorite weekend destination. Howsoever. The icy days will soon be over and sunshine can be enjoyed also in the gardens of the métropole or the Vienna City Beach at the Danube. Fashion.at collected some pieces with Sun & Ice on better days in mind...


Vienna Insight: Bag trends presented by Ina Kent The deconstructed bag trend with more than one bag at once with at least one smartphone mini bag is strongly device orientated. It's an authentic bag trend from the digital era. Currently, Vienna-based bag label Ina Kent presents trendy bags in various colors and materials. The mini and micro bags are produced from the rest of the production of the label's larger handbags, backpacks, etc. for reducing waste to a minimum...


Line-up of Austria's 1st windpower music festival 'Windrad Festival' (30 April) released: DJ sets by musicians like Camo & Krooked, DELADAP, Joyce Muniz,...
Austria's 1st ever music festival that is powered in every respect by wind power will be streamed online on 30 April via windrad-festival.at. The DJ sets with techniques powered with green energy from the wind turbines happen on invitation of IG Windkraft (Austrian Wind Energy Association) and Wien Energie (Austria's largest energy provider) at various windmills in Lower Austria and Vienna...


Handbags, clutches, weekender,... seen at Mercedes-Benz Fashion Week Madrid Fall/Winter 2021/22 Fashion.at looked through the already available press material on the search for close-ups on bags presented at the Fall/Winter 2021/22 catwalks. The Fernando Claro '2057 LIS' Fall/Winter 2021/22 collection was presented on 8 April. The inspiring idea of the collection is "a secret society in 2057, where money does not exist anymore" with reference to Samurai ethics. The main colors of the women's wear are vivid pink, orange and black&white such as on view at the clutch bag with chess game pattern...


New exhibition dates: MAK Museum of Applied Arts Vienna throws light on 'Women Artists of the Wiener Werkstätte', 5 May - 3 October 2021 Men of the Wiener Werkstätte, the famous creative workshop in Vienna of the early 20th century, are widely known. Now, the work of women of the Wiener Werkstätte and their impact on Viennese arts and crafts, design in general as well as fashion design is theme at the upcoming exhibition 'Women Artists of the Wiener Werkstätte' from 5 May to 3 October 2021 at the MAK Museum of Applied Arts. The research by the MAK team around Anne-Katrin Rossberg, Curator of the MAK Metal Collection and Wiener Werkstätte Archive, and Guest Curator Elisabeth Schmuttermeier found treasures of women's work...


Austria Insight: What's a Saurüssel-rucksack? Since 1st April, the Austrian federal states in the east of the country are in hard lockdown again which means museums, hotels, gastronomy or stores are closed. The hard lockdown mode in Lower Austria, Burgenland and Vienna foresees that people can leave their home for work or for recreation such as running, cycling or walking. It's allowed to make a day trip and go by train or car to other areas for the last mentioned recreation activities. Now, Fashion.at searched for offers in the countryside near Vienna and came around a press release with the term 'Saurüssel-Picknickrucksack' in the title. A good reason for reading further...


Vienna Biennale (architecture, design, art) presented this year's exhibitions and projects under the title 'Planet Love. Climate Care in the Digital Age' (28 May – 3 October) The main exhibition 'Climate Care. Reimagining Shared Planetary Futures' will happen from 28 May until 3 October at the MAK. 'Climate Care' provides optimistic views from various disciplines, from architecture, design and art on the future with objects like the 'Biogarmentry' by Roya Aghighi who develops textiles which can help reducing waste and air pollution...


Selected posts from the temporarily published fashion feeds (permanently at fashion.at/mobile)

16 Apr 2021 - Music for the workout selected by The Guardian "From Beethoven's Ninth to Theme from Shaft: the best exercise anthems"

16 Apr 2021 - Top Content last 7 days (16 Apr 2021): Handbags, clutches, weekender,... seen at Mercedes-Benz Fashion Week Madrid Fall/Winter 2021/22;...

16 Apr 2021 - #Music 'You' by Regard, Troye Sivan, Tate McRae

15 Apr 2021 - Seen at Neue Galerie NY: 'April Showers, Spring Flowers' collection consisting of umbrella with Josef Hoffmann textile design, Stefan Zweig's novel about Vienna,...

14 Apr 2021 - #Music video (with Marie Antoinette costume styles) 'Tommy' by Ralph, upcoming EP 'Gradience'

14 Apr 2021 - 15 min boxing cardio video by Pamela Reif "Aerobic Style: dancy, cool & rhythmic"

 

Trendletter history:

14-April-2021

11-April-2021

7-April-2021

3-April-2021

30-March-2021

26-March-2021

22-March-2021

 

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