TRENDLETTER 18-May-2021

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Video walk through the new open-air fitness area 'Malu Sportsclub X Atombody' at the Vienna Ice Skating Club At the beginning of the second in May, the Viennese 'Malu Sportsclub' in collaboration with 'Atombody' (provider of nutritional supplements like vitamins, minerals, proteins,... with focus on sports and active lifestyle) opened the new outdoor gym 'Malu Sportsclub X Atombody' at the open-air area of the Vienna Ice Skating Club, the Wiener Eislaufverein. In the past over five decades until 1997, the area was used in summer for wrestling tournaments...

Vienna Insight: Albertina celebrates the 550th anniversary of Albrecht Dürer's birthday with projects, events, tattoos, sausages,... for the whole family from 17 to 23 May
The 'Dürer Week' will be organised by the Albertina from tomorrow 17th May until 23rd May with projects such the selfie point at the entrance of the museum with Albrecht Dürer's famous 'Feldhase' (Young Hare) in the interpretation of artist Ottmar Hörl as a larger than life-sized pink sculpture. The Young Hare is one of the most popular works by Dürer and one of the most iconic works of the Albertina...

Meeting place of the city's culture scene, restaurant Heuer surprises with new dishes created by award-winning gourmet chef Markus Höller Restaurant 'Heuer' is located at the Karlsplatz, near the Vienna University of Technology and the building of the Vienna Secession where people are invited to view today's society from new perspectives through art. 'Heuer' has a large outdoor area and two indoor spaces in a building where exhibitions of the Kunsthalle Wien happen such as the upcoming exhibition for the whole family about the ecological impact of digital technologies used for the creation of visual art. On occasion of the reopening of gastronomy on 19 May, Heuer's chef de cuisine Markus Höller developed together with his team new creations for 'Casual Fine Dining' and for the 'Small Plates' menu card. The 'Small Plates' concept is...

Vienna Fashion Week co-founders relocate the design, art concept store 'Not Another Concept Store' to one of the creative scene's favorite areas for going out
From 17 May, the 'Not Another Concept Store' will present design and art by Austrian and international designers at a new address, the Gumpendorferstrasse 36 at the 6th district of Vienna. The region counts as one of the creative scene's favorite areas for going out. The restaurants, bars and cafes are cultural hubs where the mindset of intellectual, open minded citizens are spread. It's relaxed chic here in this area...

Students of the University of Applied Sciences Wiener Neustadt present project Ikonity for more transparency and sustainability in fashion The online shop of the start-up 'Ikonity' with fashion by Austrian designers opened officially on 3rd May. 'Ikonity' was founded in 2018 as a fashion marketing project by business students of the Campus Wieselburg, University of Applied Sciences Wiener Neustadt. Now, three years later the ongoing project reached the next level: An e-commerce platform which provides...

Style tip Spring 2021: When it's inhospitable, take it sporty! It's 'inhospitable' in Austria. In both meanings of the term: The word 'hospitable' is derived from the relation between guests and host and it denotes a pleasant environment. In Vienna, hospitality services like gastronomy or hotels are still closed (open from 19 May) and the weather is unpleasantly cold, rainy and windy. It's not the right weather for a 6th May and people have no chance to visit a comfortable coffee house or bar for a relaxed indoor meeting with friends. Currently, it's possible to get drinks or coffee from gastro locations in Vienna. But as the consumption has to happen outside in a distance to the location, coffee to go or beer or drink to go became a new fashion. Fashion.at collected some new pieces for cold spring days under the motto 'Take it sporty!'...