TRENDLETTER 19-August-2021

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MQ Vienna Fashion Week 21 show schedule released with information about highlights like the DoiTung brand developed as part of an economic and social project in Thailand MQ Vienna Fashion Week released the show schedule of the upcoming collection presentations at its website with additional information (in German and English language) about the labels and partners such as long-term cooperation partner Thailand. The country introduces with a selection of labels into the creative scene as well as into the culture of Thailand...

Tip for healthy and mood lifting drink creations in Vienna: Rauch Juice Bar Neubaugasse X Ayoka teamed up for special 'Good Mood Drinks' The collaboration between Rauch Juice Bar Neubaugasse in the 7th district of Vienna and the Austrian beverage Ayoka was introduced with a vernissage of artworks by Glod under the motto 'Juice a greener Future' on occasion of the successful climate neutrality efforts of the juice bar where drinks are - to mention one of the sustainable measures - served in cups from renewable raw materials (beet and corn starch)...

Design fair and shopping event blickfang Wien will present furniture, art-design objects for at home, fashion, jewelry,... by around 150 exhibitors The full list of exhibitors isn't published yet but blickfang provided at its digital press corner already some preview images by Czech interior label Master&Master, Vienna-based Mano Design specialized in porcelain products, or German leather goods brand Hesa...

Wien Museum exhibition of Viennese street art presents views by Friend & Linda Steiner on the future of 'Urban Natures' centering on city planning and the public access to green spaces throughout the city The 2nd part of the street art show is officially 'open air' with art by Friend whose mural art makes think of encoded ornamental writings and Linda Steiner whose street art is strongly connected to critical feminist art. Steiner's female figures might remind viewers in the setting of the exhibition 'Urban Natures' and the topic 'city planning' for more green spaces of artist Niki de Saint Phalle's work who became famous for her Nana-sculptures placed at 'The Tarot Garden', originally inspired by the architecture of Antoni Gaudi for the public garden Park Güell. Many Viennese when walking or cycling at the Donaukanal strolled already along Linda Steiner's 'My only cage is your opinion'...

Fashion.at's Karin Sawetz about knots in fashion: From the making of nautical knots to the use of knots in contemporary fashion To make knots reminds me of knitting. Actually, the word 'knitting' has its origin in the word 'knot'. The word knitting was derived from tying a net from knots. Knots themselves are used for communication. The culture of the Incas used knots as a sort of writing system. Knots which carry meanings are also known in fashion such as in the Austrian traditional clothing. The traditional dress 'Dirndl' has an apron which is tied with a bow. The position of the bow - left, right, middle, or in the back - has different meanings and signals the status of the wearer. The bow right from the position of the wearer means the person is married or in a relationship, left means without a partner, the bow in the back is worn by widows, children, and the bow in the middle has no special meaning or means that the wearer simply doesn't want to signal anything. The most common knot used internationally in menswear...

Preview of Netflix' 'Sex Education X H&M' range of wide jackets, jeans, t-shirts with prints, polo shirts,... for autumn 'Back to Campus' style The campaign for the range focuses according to the press release of H&M on the communication of "female empowerment, self-love and transparency by recreating scenarios from previous seasons of the popular series."...

Equality in the digital age and the future of living in cities are central themes of the 'Platform Austria' exhibition in the Austrian Pavilion at the Biennale Architettura 2021 in Venice Platforms and how digital networks are influencing our living together is the theme at the Austrian Pavilion at the Biennale Architettura 2021. The theme was developed before the pandemic for the exhibition in 2020 which had to be postponed to 2021. From 22 May until 21 November 2021, the 'Platform Austria' exhibition will present - with the additional knowledge collected during the last months, in seven chapters the world of platforms in urban environments for questioning if living in cities will become fairer through new technologies...

Exhibition 'The Language of Fashion' at MK&G Hamburg is an exploration of the museum's own collection of pieces by international designers and the use of written text from brand names, logos to political messages MK&G selected a new perspective on the 'system of fashion' and is reviewing the own collection of fashion items from the 19th century until nowadays and how designers like Walter Van Beirendonck, Coco Chanel, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Tom Ford, Karl Lagerfeld, or Martin Margiela communicated by placing written texts on their creations. Among the exhibited artefacts, a paper dress once sent to subscribers of the 'Time' magazine as Valentine's Day supplement in 1967...

Preview 2021 exhibition 'Wolfgang Tillmans' at mumok Vienna: Social interactions, technologies and contemporary forms of visual communication are topics
The exhibition 'Wolfgang Tillmans' (27 November 2021 until 24 April 2022) was announced recently by mumok with introducing words addressing the current situation of the pandemic with restrictive measures for reducing contacts. Especially named are social distancing and the relocation of human interaction into the virtual space which is diagnosed as "mediatization of our everyday lives" with effects on media and visual communication like photography...