TRENDLETTER 2-September-2021

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Preview upcoming new school year and trends for snowsports apparel seen at Colmar Ski FW21/22 One of the sportive highlights for older pupils in Austria are the ski courses which are held normally over one week during the winter semester in the alps. Fashion.at looked through the latest press releases concerning ski outfits and found the new styles by Colmar which may remind with items in streetwear-jeans-like style the late 80s/90s when techniques like carving and snowboarding have changed the way people moved on slopes. The latest trend for sportswear is certainly to...

Fashion.at visited the Austrian alpine online department store 'Kaufhaus der Berge' with closer view at the wellness and beauty product range Professionally managed online department stores with headquarters in Austria are rare and the online addresses seem to be insider informations. Large (shopping) platforms outshine the sources of which they are made of. However, it doesn't really make a difference which entrance is taken to visit an online store. However, it doesn't really make a difference which entrance is taken to visit the online store. Fashion.at visited one of these sources for closer information about the natural cosmetics range of the Tyrolean brand 'Alpienne'. The company was founded more than twenty years ago in 1997. The products for skin care (face, eyes, lips, body) and sports & health (focus on fitness treatments for skin, muscles and joints) are developed from traditional Alpine folk medicine and the modern knowledge...

MBFW Berlin installation, 6 -8 Sept: Inflatable set of Thibaut Grevet's shooting for 'Airbag Concept' collection by Mercedes-Benz X Heron Preston From 6 to 8 September, the installation of inflatables from the shooting of photographer, filmmaker Thibaut Grevet for the 'Airbag Concept' collection by Mercedes-Benz X Heron Preston will be exhibited at the Mercedes-Benz Fashion Week during Berlin Fashion Week. MBFW Berlin focuses this year along to fashion films and shows in hybrid form (on site and livestream) of brands like Marc Cain or design labels such as Austrian Rebekka Ruètz or German Kilian Kerner on talks - on 7 September (accessible via livestream) about 'Rights: Human Rights and the Rights of Nature' with professionals like Fashion Revolution co-founder Carry Somers and on 8 September the talk with researchers from the fields technology and sustainable innovation about 'Revolution: Will Technology Save Us?'...

Premiere of the vinyl record postcard by artist Marko Zink X author Elfriede Jelinek references the upcoming new stage production of the Literature Nobel Prize winner's play about society and fashion For the presentation of the strictly limited edition of the art record with signed photograph at Galerie Michaela Stock in Vienna, Marko Zink directed a video at the Schauspielhaus Graz showing a record player on stage. In October, the video will be also on view at the Schauspielhaus Graz in time with the new production of Elfriede Jelinek's fashion- and consumption-critical (beauty norms, fast fashion, exploitation, environment,...) audio/theatre play 'Das Licht im Kasten'...

'Clong' t-shirts visualize the sound of the interactive installation Sonotopia at Haus der Musik Vienna The organic cotton t-shirts with the motifs 'Unicorn Taffy', 'Lemon Twist' and 'Cherry Drop' are the result of artistic work in the disciplines graphic design x arts & crafts x media programming. Graphic designer Ben Posch from the transdisciplinary LUX media lab is the artistic director of the Clong t-shirt series, artist Stephka Klaura (studied at the Master Class Painting of the University of Applied Arts Vienna) printed the motifs at the screen printing manufacture FabricFabrik on t-shirts...

Salzburg Insights: Lena Hoschek 'Tradition' AW21/22 was presented with photo story captured at the outdoor museum 'Salzburger Freilichtmuseum' with reference to traditional crafts of the region On occasion of the launch of the new Lena Hoschek 'Tradition' range of urban-rural clothing inclusively scarves and belts for Autumn/Winter 2021/22 at the end of this month, a selection was presented recently with a photo story captured by photographer Daniel Kindler at the outdoor museum 'Salzburger Freilichtmuseum' in Grossgmain...

MiquelRius X Ecoalf stationery range made from recycled materials makes aware that there is no planet B Back to climate strategies, back to school. What seems in relation to the pandemic and the worldwide migration movements a minor problem can help to build a better future. We know that climate change causes migration movements and that anti-vaxxers belong statistically (in Vienna) rather to groups with low education level. Fashion.at searched through the latest press releases concerning school material for children and found the information about the collaborative collection of practical notebooks and pencil cases made from recycled materials...

Fashion.at recipe tip for accompanying coffee or tea: Gingerbread, almost sugar-free with almonds, bourbon-vanilla and an extra portion honey The last high-summerly warm days are over and the late summer season has started with comfortable temperatures of around 20° Celsius. Falling temperatures will also change the nutrition; so for example ice cream will be replaced in the next weeks more and more by pastry like cookies. Fashion.at recently visited Mariazell which is Austria's most important pilgrimage destination and famous for various products such as gingerbread. The recipe of the gingerbread Fashion.at tasted there is unfortunately a well secured secret. But the taste of the pastry - which is absolutely out of competition - was so inspiring that Fashion.at started an experiment and developed from various online published basic recipes a new one with the demand to create almost, in comparison to many basic recipes, sugar-free gingerbread-cookies with almonds and arancini...