TRENDLETTER 21-September-2021

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Vienna Insights: Beauty event with athlete Anna Veith... Austrian Olympic Gold medalist Anna Veith was the star at the GW Cosmetics event at Gartenpalais Liechtenstein. The former alpine ski racer and new-mum Anna Veith is known for her natural beauty. She is the new ambassador of the 'BeautyLash' products...

Fashion.at tested a curator-like approach for scheduling via online map the exploration tour of artist and artisan ateliers on 16 + 17 October in Lower Austria
Another approach to the culture days is to travel curator-like to find hidden gems, promising new talents or already established artists by filtering the search after disciplines like painting, textile, jewellery, wood, sculptor, ceramics, etc. The database shows currently, for example, for 'Ceramics' at the region 'Mostviertel' 68 entries. One of them is the art and design atelier 'zerzer'. The forms Ulrike Zerzer creates might remind people of lava streams and the layers of earth. The sculptures are on the one hand artistic abstractions of natural forms and on the other hand objects of daily use...

Vienna insights through the biography of the city's nightclub and bar legend Marianne Kohn 'Königin der Nacht' Marianne Kohn, managing director of the Loos Bar, is since the late 1970s a fixed star in Vienna surrounded by a vibrant circle of creative people like fashion designer Helmut Lang or musician Falco. Now, Vienna-based publisher Brandstätter announced the release date of the new book about the 'Königin der Nacht' (queen of the night) Marianne Kohn...

Abarth presented new merchandise collection for women, men, children developed in collaboration with the design team of corporate clothing specialist Audes Group
In 1949, the car brand Abarth with the signature scorpion in its logo was founded by the Italian-Austrian motorcycle, car racing driver and automobile designer Carlo Abarth who was born as Karl Abarth in 1908 in Vienna where he died in 1979. Since the 1970ies, the brand has belonged to Fiat and is known until nowadays for powerful performance vehicles. The new collection of women's, men's and children's wear reflects the functional sporty leisure style of the car with basic streetwear pieces...

Fashion.at autumn 'gorpcore' style tip with items from new collections for walks in metropolitan terrain In the first two weeks of September 2021, people in Vienna enjoy the late summer sun sitting in cafés and restaurants outdoors. In the late afternoon and evening, warming autumn jackets or pullovers are in fashion again. Fashion.at collected some pieces, including a new scent for the metropolitan flair, with the colder hours and the ongoing respectively upcoming fashion weeks (MQ Vienna Fashion Week 13 - 18 September) in climate zones similar to Vienna in mind...

Preview upcoming new school year and trends for snowsports apparel seen at Colmar Ski FW21/22 One of the sportive highlights for older pupils in Austria are the ski courses which are held normally over one week during the winter semester in the alps. Fashion.at looked through the latest press releases concerning ski outfits and found the new styles by Colmar which may remind with items in streetwear-jeans-like style the late 80s/90s when techniques like carving and snowboarding have changed the way people moved on slopes. The latest trend for sportswear is certainly to...

Salzburg Insights: Lena Hoschek 'Tradition' AW21/22 was presented with photo story captured at the outdoor museum 'Salzburger Freilichtmuseum' with reference to traditional crafts of the region On occasion of the launch of the new Lena Hoschek 'Tradition' range of urban-rural clothing inclusively scarves and belts for Autumn/Winter 2021/22 at the end of this month, a selection was presented recently with a photo story captured by photographer Daniel Kindler at the outdoor museum 'Salzburger Freilichtmuseum' in Grossgmain...