TRENDLETTER 22-April-2021

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ImPulsTanz Festival released programme with fashionable digital campaign with face filter by 3D makeup artist Ines Alpha The most fashionable graphics of a programme, poster and digital campaign that landed on Fashion.at's desk so far this year were sent by Impulstanz Festival. The magazine-like programme catalogue shows on the cover an artwork by the Viennese design studio Cin Cin in collaboration with 3D makeup artist Ines Alpha (Dior, H&M, Charlie XCX,...) who created a face filter which can be used for photos or videos by scanning the QR code...

Fashion.at Spring/Summer 2021 style tip for holidays at Austrian mountain lakes The nine federal states of Austria are currently in diverse lockdown modes. Vienna and Lower Austria for example are in hard lockdown which means that stores, museums or gastronomy are closed. In the case that the ongoing lockdowns and vaccination measures show the expected positive effects in the next around two weeks, the opening of gastronomy and hotels will be allowed soon in Austria. Fashion.at selected some items from current collections with holidays in the second half of May at Austrian mountain lakes in mind...

Austria Insight by Karin Sawetz: Will the economy of the country be directed by the legislation backwards or will the people get the chance to create for their country a better future? When authorities proclaim "comeback" in relation to economy and labor, they might mean workforces are worth less than before people came into a situation which has thrown them out of the market. People who are over longer time without a job can theoretically regardless of their qualifications being employed after the lowest collective agreement. This is a common practice set out in law and applied in agreement with the social partners (employers and employee representatives). Austria is now over more than a year in the situation of more or less strict lockdowns. This means that many Austrians are 'long-time unemployed'...

Fashion.at style tip Spring 2021 for weekend trips to nearby destinations with pieces from the 'Austrian Spirit' initiative The new initiative 'Austrian Spirit' and the participating labels received already media attention. The designers come from all over the country like Gina Drewes whose boutique is located in Pörtschach at Austria's popular lake Wörthersee in Carinthia, or Anna Franz and Elisabeth Bauer of the cashmere brand Caleo with store in Gmunden at lake Traunsee in Upper Austria. Fashion.at selected some pieces from the collections presented by the initiative 'Austrian Spirit' with a weekend trip - after the currently ongoing lockdown - in mind...

Street exhibition 'Almost. Viennese World Tours 1873 / 2020' at the fence at Wien Museum Karlsplatz It's definitely travel time in Austria! Fashion.at searched for alternative views on the subject of travel and found the press information about the upcoming open air exhibition 'Almost' at the construction site fence at Wien Museum Karlsplatz. From 11 February until 23 May visitors can literally 'travel' at the fence and enjoy photographic works of 'Vienna World Tours 1873 / 2020'. The images from the year 1873 are from the Vienna World's Fair where cultures, technological developments, agricultural innovations,... from the whole world were presented. The world exhibition was negatively impacted by the cholera epidemic...

Red Bull's TV station 'ServusTV' donates 15 million euros for the youth programme 'Beweg Dich!' and calls sports clubs to apply In Salzburg based TV station 'ServusTV' by Red Bull Media House initiated the youth movement programme 'Beweg Dich!' (translated 'Move!') for Austrian sports clubs. 15 million euros are available for the financial support of activities of the 6 to 16 years old members of sports clubs. According to the press release, ServusTV started the initiative as a countermeasure against the negative impact of the pandemic on young people's physical activity behaviour. ServusTV lists three possible reasons to apply...

Vienna Insight: Gourmet-Streetfood by award-winning chefs for take-away, 16 Apr - 2 May at café, bar, patisserie Joma In time with the ongoing lockdown which foresees that guests can get their restaurant orders via delivery services or take-away (consumption inside isn't allowed), Joma's Executive Chef Markus Brunner and Chef de Cuisine René Poysl teamed up with ten award-winning chefs from Lower Austria for the creation of 'Joma Gourmet-Streetfood'. For 16th April, the online order is already available...