TRENDLETTER 22-February-2021

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Preview of holidays, traveling 2021: Can the population's compliance with the three basic rules - masks, distance, hygiene - bring back pre-pandemic 'freedom'?
Currently, hotels in Austria are closed except for business travelers or for people who use hotel rooms as an alternative to the home office. It's not allowed to sell hotel rooms for vacation stays. It's very possible that with the upcoming Easter holidays (Easter Sunday is 2021 on 4th April), the restrictive measures will be eased. As far as we have learned during the last 12 months, the virus is tricky. Since last year, Corona-related free cancellations of bookings are common. So, whatever the near future brings, tourism regions present already vacation offers such as in the western federal state Vorarlberg the Alpenregion Vorarlberg for the winter season (until 30 April) and for summer offers like the 'DreamAlive Lodge'...

Thoughts about art, cyborgs, machines, space travel, society and music at the 5th edition of the podcast 'Städel Mixtape' by Städel Museum X ByteFM
The first edition of the podcast 'Städel Mixtape' by Städel Museum (Frankfurt) and Radio ByteFM (Hamburg) was on air at the end of last year. In the meanwhile, already five podcast editions (in German language) by ByteFM's Till Kober and Städel Museum's Sarah Omar and Anne Sulzbach were published. In the center of each edition is an artwork such as in the latest podcast the painting 'Hosenträger' from 1970 by Bettina von Arnim. It shows a cyborg wearing work trousers and suspenders...

'Begehbare Gedanken' (Walkable Thoughts) series, Ferdinandeum Innsbruck: Works by painter Elde Steeg addressing gender equality, pay gap
In our days, it's common knowledge that gender equality is crucial for solving problems in our world. But it was a long way before this was realized and turned slowly into practice. Austria's Equal Pay Day was for example in 2021 on 21st February. It's a flexible date which is calculated from the pay gap between men and women. In 2009, it was 16th April. Painter Elde Steeg promoted gender equality in art in a letter from 1976 in relation to a series of exhibitions under the title 'Frauen zeigen' ('women show') with a call for becoming aware that the human being is made up of two creative halves and that the whole human being is needed to cope with today's problems...

H&M presents at the start of the 2021 fashion week season the latest designer collaboration with Simone Rocha From 11th March, London-based Irish designer Simone Rocha's first ever line for the whole family will be available at H&M. With only 10 years on the market, the brand Simone Rocha is, compared to other famous design collaborators from the couture world, an exceptional young partner of the Swedish company...

Vienna insight: Hotel, restaurants, clubs and gallery owner Martin Ho opened new concept store with focus on high quality watchmaking
Martin Ho provided insights into the new 'One of One Concept Store' located at one of his restaurants, bars, the 'One of One' at Seilerstätte 16 in the 1st district of Vienna. Martin Ho is known for new approaches to cuisine, from experimental sushi to new interpretations of traditional Chinese (like duck) or Austrian dishes (such as the Wiener Schnitzel), fashionable events at his clubs, illustrious art exhibitions... The space at Seilerstätte at 'One of One' is now equipped with glass vitrines for men's haute horlogerie pieces by HYT Watches, Urwerk Geneve, Jacob & Co., Zenith, Parmigiani,...

Street exhibition 'Almost. Viennese World Tours 1873 / 2020' at the fence at Wien Museum Karlsplatz It's definitely travel time in Austria! Fashion.at searched for alternative views on the subject of travel and found the press information about the upcoming open air exhibition 'Almost' at the construction site fence at Wien Museum Karlsplatz. From 11 February until 28 March visitors can literally 'travel' at the fence and enjoy photographic works of 'Vienna World Tours 1873 / 2020'. The images from the year 1873 are from the Vienna World's Fair where cultures, technological developments, agricultural innovations,... from the whole world were presented. The world exhibition was negatively impacted by the cholera epidemic...

Insights into Austrian wine culture: Winery Hauser presents the Grüner Veltliner 'Poysdorfer Saurüssel' The 'Poysdorfer Saurüssel' is a label with origins in the late 1950ies and a history of heights, lows and since several years heights again. In 2021, the tenth anniversary of the production of wine under the label 'Poysdorfer Saurüssel' by around 15 wineries in Poysdorf is celebrated; the rights on the brand name are back in Poysdorf, Lower Austria since 2010. The special named Grüner Veltliner is a light wine which fits perfectly to dishes like fish, seasonal vegetables, pasta or risotto. Since January 2021, the wine from the latest harvest in 2020, which was in Austria a very good year for vineyard cultivation,...