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TRENDLETTER 23-August-2021


Salzburg Insights: Lena Hoschek 'Tradition' AW21/22 was presented with photo story captured at the outdoor museum 'Salzburger Freilichtmuseum' with reference to traditional crafts of the region On occasion of the launch of the new Lena Hoschek 'Tradition' range of urban-rural clothing inclusively scarves and belts for Autumn/Winter 2021/22 at the end of this month, a selection was presented recently with a photo story captured by photographer Daniel Kindler at the outdoor museum 'Salzburger Freilichtmuseum' in Grossgmain...


MiquelRius X Ecoalf stationery range made from recycled materials makes aware that there is no planet B Back to climate strategies, back to school. What seems in relation to the pandemic and the worldwide migration movements a minor problem can help to build a better future. We know that climate change causes migration movements and that anti-vaxxers belong statistically (in Vienna) rather to groups with low education level. Fashion.at searched through the latest press releases concerning school material for children and found the information about the collaborative collection of practical notebooks and pencil cases made from recycled materials...


Fashion.at recipe tip for accompanying coffee or tea: Gingerbread, almost sugar-free with almonds, bourbon-vanilla and an extra portion honey The last high-summerly warm days are over and the late summer season has started with comfortable temperatures of around 20° Celsius. Falling temperatures will also change the nutrition; so for example ice cream will be replaced in the next weeks more and more by pastry like cookies. Fashion.at recently visited Mariazell which is Austria's most important pilgrimage destination and famous for various products such as gingerbread. The recipe of the gingerbread Fashion.at tasted there is unfortunately a well secured secret. But the taste of the pastry - which is absolutely out of competition - was so inspiring that Fashion.at started an experiment and developed from various online published basic recipes a new one with the demand to create almost, in comparison to many basic recipes, sugar-free gingerbread-cookies with almonds and arancini...


A/W 2021 dates of the traveling Fesch'Markt for design, cosmetics, culinary,... inclusively fashion swaps in cities through Austria The market with focus on independent and emerging labels Fesch'Markt was founded more than ten years ago in 2010. It became through the years known as a sort of hub for new innovative products from fields like design, cosmetics or culinary. The market is also one of the country's most important organisers of fashion swaps...


Autumn 2021 preview: Three pieces (jacket, bag, shoes) made of recycled materials for the urban commuter Fashion.at selected three items made from recycled materials for an autumn 2021 urban commuter style tip with the protection of the environment in mind: A jacket made from Econyl yarn (nylon from discarded fishing nets and other industrial waste), sneakers from reused material (repurposed airbags and leftover from the garment production), and a bicycle bag (the front side of the pannier is made from 100% recycled products, the backside is made from German household garbage)...


Austrian e-bike brand Geero provides insights into the regional production and the company's climate neutrality activities based on three pillars: Prevention, Reduction, Compensation The latest Geero 2 e-bike in puristic retro-sport design with leather, wood elements, LC display and discreetly placed removable battery is described in test reports by bike specialists as a light (from 16.60 to 18.90 kg - depending on the model), comfortable bicycle with powerful engine. On occasion of the 5th anniversary, Geero provides insights into the production where the manufacturing team has grown in the last years due to the brand's environmentally-friendly strategy to work more with regional suppliers and labour forces. By running almost all assembly steps in Wagna, Geero has reduced the ecological footprint once more because of shorter transport routes for the production. Currently, 22 people are working on assembling the e-bikes; more than 40 are employed. The company lists its climate neutrality activities for the prevention, reduction and compensation of CO2...


Campaign for long-lasting comfortable fashion styles by Weber + Weber presented with Audrey & Nuriel Molcho of the Vienna-based tailor-made hats brand 'Nomade Moderne' Recently, two brands with a cosmopolitan background and anchored in Vienna have teamed up for the presentation of fashion which survives the industry's seasonal expiry days...


Environment & Sound: Artists Labs by Wiener Festwochen call participants for exploring Vienna through the eyes and from sound perspectives of artists from Brazil, Turkey and Iran The Wiener Festwochen 'Artists Labs' will happen over several days in the 1st half of September. The calls for participants who are interested in art, artistic research are currently ongoing and will end on 31 July. For the application, the artists request some information from the candidates such as Gabriela Carneiro da Cunha (Brazil) who will select for the 5-days lab 'Encounters of Waters' a diverse (nationalities, interests, crafts,...) group of women for the shamanic-inspired exploration of the Danube. Gabriela Carneiro da Cunha asks questions such as...

Selected posts from the temporarily published fashion feeds (permanently at fashion.at/mobile)

22 Aug 2021 - 22-August-2021 Playlist by fashion.at/music (last 30 days top ten): 'If I Were You' by Nothing But Thieves; 'So Long So Lonely' by Chet Faker;...

21 Aug 2021 - #Music 'Secrets from a Girl (Who's Seen it All)' by Lorde, album 'Solar Power' (out now)

20 Aug 2021 - #Music video 'Sad But True' by Royal Blood, album 'The Metallica Blacklist' (10 Sept)

20 Aug 2021 - Top Content last 7 days (20 August 2021): Exploration tour tip - The beginnings of the making of textiles reconstructed on basis of findings of scientific research and experimental archaeology at the outdoor park of MAMUZ Schloss Asparn in Lower Austria;...

20 Aug 2021 - #Music 'fleabag' by Yungblud

 

Trendletter history:

19-August-2021

13-August-2021

9-August-2021

4-August-2021

31-July-2021

24-July-2021

20-July-2021

 

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