TRENDLETTER 24-June-2021

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Curator of the Street Art Passage at MQ Vienna Sebastian Schager aka Artis.Love applied street art graphics on invitation of Ikea on selected furniture pieces
Until 4 July five pieces of the range by Artis.Love X Ikea can be won by submitting the information where the selected art-furniture item will be placed at home! The project has a political core which grows constantly due to the challenges today's society faces. The artist of the project is Vienna-born Sebastian Schager who publishes at artis.love/about-ail/ information about his activities like his curatorial work for the 'Street Art Passage' at MuseumsQuartier Vienna and his approach to communicate with graphical art in public places or by applying art on fashion pieces like Louis Vuitton travel bags. His observations of today's society are mediated by a language consisting of symbols and ikons placed in a meaning-giving grammar-like contextual structure. "It's all about trying to read between the lines in global language made of symbols and Ikons one has to create their own grammar for."...

Vienna Insight: Anna Netrebko created the artwork for this year's Sacher Artists' Collection for the financial support of 'butterfly children' and their families
Since 2009, the annual charity 'Sacher Artists' Collection' collects with the Sacher Torte in a special box money for the support of health research and care with focus on kids and families. The list of the fine artists (Xenia Hausner, Christian Ludwig Attersee, Gottfried Helnwein,...) is published at sacher.com/en/original-sacher-torte/artists-collection/ together with the names of the institutions which received fundings. Opera star Anna Netrebko is the first artist from the field of music. Her artwork is inspired by...

Fashion retailer Breuninger started environmentally friendly digital sales check as alternative to receipts on paper The media information about the latest store technology by one of Europe's leading fashion retailers Breuninger (fashion by brands like Gucci, Burberry, Boss,... in stores in eleven cities and one online shop) was released last week. The news with focus on the environmentally friendly paper-free alternative digital receipt received attention by special interest media for professionals of the fashion business...

'Gürtel Art Connection' night- and music clubs open their doors for the exhibition of art, music events and public viewing of the ongoing football games of the UEFA Euro 2020 From 12th June (until at least 3 July), the 'Gürtel Art Connection' starts at several night- and music clubs along the 'Gürtel'. The Gürtel is a street which runs like a 'belt' (Gürtel means belt) around the inner districts of the city of Vienna. The Gürtel connects several inner and outer districts. The 'Gürtel Art Connection' makes another important city infrastructure provided by the Viennese nightclubs visible again...

Austrian eyewear brand Neubau pays tribute to pioneers of ocean research Lotte & Hans Hass for World Oceans Day 2021 On occasion of World Oceans Day on 8 June, Austrian eyewear brand Neubau presents the model 'Lotte & Hans' paying tribute to the Austrian pioneers of ocean research, the biologist (research on sharks) and diver (used innovative rebreather equipment) Hans Hass and his wife Lotte who joined his expeditions and wrote the until today popular biography 'Ein Mädchen auf dem Meeresgrund' (translated 'A Girl on the Seafloor')...

Austria insight into culture, shipping, music, culinary, art: Fashion.at visited the 'city at the lake' Gmunden in the Salzkammergut, European Capital of Culture 2024 Fashion.at visited Gmunden in Upper Austria in the Salzkammergut. The region is famous for its mountain-lake landscapes and a cultural history which can be traced back over thousands of years. The 'Salz'kammergut references 'salt' in its name. The village Hallstatt with its ancient salt mine is the worldwide reference for living worlds of prehistoric times known as Hallstatt Culture. Hallstatt as well as Gmunden (the city is strongly associated with ceramic production) are two of more than twenty municipalities around the city Bad Ischl which will form the European Capital of Culture in 2024. Fashion.at was in short words in one of Austria's most interesting regions where nature and culture play together since thousands of years. Alongside salt, the region has selected water as a focus point for discussing topics like tradition & counter-culture, (hyper)tourism & retreat. Currently, the call for projects is ongoing...

'Wanderlust' exhibition at Schallaburg, Lower Austria provides holistic view on exploration of the world with examples of positive, negative impacts of traveling
'Wanderlust - Exploring New Worlds' (Sehnsucht Ferne - Aufbruch in neue Welten) is the title of this year's exhibition from 20 March until 7 November at Schallaburg in Lower Austria. The 'Wanderlust' show was developed from a holistic view on exploring the world and traveling to faraway countries guided by positive and negative terms related to expeditions or adventure journeys like research, plunder, discover, conquer, preserve, collect, buy,... From this holistic view, the curators throw lights on the history and technologies of seafarers with artefacts such as the compass from the 16th century or critical views on the negative impact of humans' mobility on nature with examples like the extinct...