TRENDLETTER 24-October-2021

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Austria Insight: New perfume 'Antal' by Estoras inspired by the lifestyle of Antal Esterházy and the history of adventure traveling The perfume 'Antal' of the new brand 'Estoras' (Latin word for the name of the family 'Esterházy' with origins in the Middle Ages) by Paul-Anton Esterházy captures Austrian-Hungarian history and the memory of the lifestyle of Prince Antal Esterházy (1903 - 1944) who was in the early 20th century a pioneer of adventure traveling with cars, especially Austrian Steyr cars which were tested in the Sahara in Northern Africa. One of the travels led Antal Esterházy together with his friend László Almásy (his life became the source for the story of Oscar-winning movie 'The English Patient') to the pyramids in Egypt...

Fashion.at Autumn/Winter 2021/22 style tip under the motto 'Calculating the Green Score' Nobody can be 100% green, in the sense of 100% free of carbon footprints or pollution in any other form. It's the sum of the efforts - such as reducing waste, using materials from renewable sources or compensating for a greener world when buying new products - that counts! Detailed information by companies about environmental protection measures are absolutely trending and can help consumers to calculate the impact of their behaviour on the environment. Climate protection is a new quality criterion and becomes nowadays even the topic of new product developments such as...

Togetherness, celebrating with others is trending again! Lena Hoschek presents new 'Mini-Me' collection with impressions of upcoming family festivities The upcoming festive season will become thanks to the vaccination availability in Austria for many families a come-together with grandparents and grandchildren without any severe risk of getting infected or the risk to infect someone else. Togetherness, living and celebrating together, is trending again! Fashion.at looked through the latest press releases for fashion tips for the upcoming festive season. The family looks on view on this page are from the new festive times campaign for the 'Mini-Me' range by Lena Hoschek...

Fashion.at Autumn/Winter style tip under the motto 'Protecting the climate and saving money' Heating will become expensive this year in Vienna! Fashion.at collected some pieces for staying warm & healthy and for saving money...

Fashion.at Austria Insight interactively created with the new graphic design 'Studio' feature by Press Loft In May this year, the internationally working online PR platform Press Loft (founded 2006 in London) launched the new feature 'Studio' which enables users (brands, PR agencies, journalists, influencers) to design layouts for the presentation of own products, for the making of visuals for media releases, or for editorials with product depictions - for example for articles about trends. 'Trending' is also one of the categories in the navigation of the Press Loft website for insights into new trend themes such as 'Cabincore' concerning seasonal home accessories or a mood board with... The via Press Loft Studio generated design shows four pictures of products made of textiles such as the reversible blue apron which is a typical piece from the Austrian federal state Burgenland...

Viennale 2021 pays homage to curatorial practice of Amos Vogel with selection of socially critical films concerning topics like body perfection, or AI and robots
The annual festival Viennale has its origins in the 1960s, in the same time as mass media and the making of opinion became topics in research in Austria. The intellectual approach makes the festival until today to an exceptional meeting place of the entertainment industry. Tickets are available from 16 October at Viennale.at or at the cinemas where Viennale happens this year: Gartenbaukino, Stadtkino im Künstlerhaus, Urania, Metro Kinokulturhaus, and the Österreichisches Filmmuseum (Austrian Film Museum). In the last mentioned, the film screenings of this year's retrospective concerning the theoretical approach to curating film programs for expressing findings of social research with the esthetics of film will happen...

A/W 2021 dates of the traveling Fesch'Markt for design, cosmetics, culinary,... inclusively fashion swaps in cities through Austria The market with focus on independent and emerging labels Fesch'Markt was founded more than ten years ago in 2010. It became through the years known as a sort of hub for new innovative products from fields like design, cosmetics or culinary. The market is also one of the country's most important organisers of fashion swaps...

Snowsports season in Austria: Snow How Days (5 - 7 Nov) at Kitzsteinhorn in Zell am See-Kaprun with free testing of skiers and snowboards, Freeride Film Festival, Olympic gold alpine skier Marcel Hirscher,... Snowsports season begins in Austria in November, December. Though in some regions with glaciers, it's possible to skier earlier such as at Rettenbach Glacier in Sölden where the Alpine Ski Championship Season will be opened with the Audi FIS Ski Weltcup on 23 and 24 October 2021, or at the glacier region of the Kitzsteinhorn in Zell am See-Kaprun where the ski season starts already on the 9th of October...