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TRENDLETTER 25-January-2021


Weleda celebrates 100th anniversary by paying homage to the brand's founder, Austrian Rudolf Steiner and his trendsetting thinking 100 years ago, Austrian philosopher, publicist, speaker and founder of the philosophical school for a new world view 'Anthroposophy' (a future directed view on things that will happen, keyword intuition), originator of the Waldorf education also known as Steiner education practiced at Waldorf schools, pioneer of 'Demeter' (biodynamic agriculture), Rudolf Steiner teamed up with his friend Dr. Ita Wegman, who was specialized on women's medicine, and the in Vienna born pharmacist, chemist Oskar Schmiedel for the production of health care products. The company was named 'Weleda' after the...


Alternative traveling tip: Virtual tours through Austrian monasteries, libraries, castles, modern art exhibitions,... interactively accessible via the new platform 'Cultour.Digital' Recently, the Austrian in Styria based Stift Admont (Admont Abbey) and the digitization company LightCyde launched the media platform 'Cultour.Digital' for interactive culture tours, livestreams from exhibitions, as well as culture and art films in TV format for Apple TV or Amazon Fire TV. Cultour.Digital's technological architecture has been already adapted by partners such as the Tyrolean Tratzberg Castle did for virtual tours like the 'Maximilian Rooms'. At the tour introduction (in Deutsch and English), a glimpse into one of the rooms of Emperor Maximilian I. is provided with a citation and picture of the authentic writing on the wall from the 15th century: "...I'm traveling and don't know where..."


Tip on the 1st day of the more tightened lockdown in Austria: Don't forget to live and bring culinary highlights to your home! Currently, it's possible to order and collect for example food from restaurants or books from bookstores. It's not allowed to enter the locations and consume there. Fashion.at looked through currently available culinary offers in Vienna which bring the flair of holidays home and found the news about Israeli-Mediterranean cuisine packages composed at restaurant 'Seven North' by Eyal Shani...


Tip for Valentine's Day 2021 gift: Bring happy moments from outside to the inside of your home Fashion.at searched for a gift tip which brings the outside to the inside, a sort of capsule packed with holiday feeling, happiness for at home and found the press information about the 'Aperitivo Italiano Box' by Bar Campari in Vienna. Bar Campari was opened in October 2019 at 'Goldenes Quartier' (stores like Chanel, Louis Vuitton,...) and was from the start one of the favored meeting points of the fashion scene. The bar stands for Mediterranean flair, la dolce vita...


Trending in January, February: Upgrading the own home January is traditionally the month when training courses at the fitness studio are booked. It's commonly not the month to plan upgrades of the own home. This year starts in a different mode than all the years before and so fitness is also a theme, but currently not in the studio; fitness is practiced outdoors or at home. Fashion.at searched for new products which match an active lifestyle as well as home as recreation area and found the announcement of Rituals concerning the Classic Home Collection...


Tiberius presents new line of streetwear inspired by protective gear under the brand name 'to do's' Tiberius references with the new brand name 'to do's' the Spanish word 'todos' ('everybody') as well as the English word combination 'to do'. In this sense, the to do's of nowadays are for everybody around the world currently the same: distance, masks, hygiene. Vienna-based Tiberius started as fetish fashion brand founded by Karl Ammerer in 1992 and has turned since 2004 under the art direction of Marcos Valenzuela into a label with strong focus on exclusive couture. Now in the challenging time of 2020,...


Exhibition 'The Language of Fashion' at MK&G Hamburg is an exploration of the museum's own collection of pieces by international designers and the use of written text from brand names, logos to political messages MK&G selected a new perspective on the 'system of fashion' and is reviewing the own collection of fashion items from the 19th century until nowadays and how designers like Walter Van Beirendonck, Coco Chanel, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Tom Ford, Karl Lagerfeld, or Martin Margiela communicated by placing written texts on their creations. Among the exhibited artefacts, a paper dress once sent to subscribers of the 'Time' magazine as Valentine's Day supplement in 1967...


23-January-2021 Playlist by fashion.at/music: 'The Other Lover' by Little Dragon & Moses Sumney; 'Find Me Here' by Hayley Williams;...


19-January-2021 Playlist by fashion.at/music: 'Chemtrails Over The Country Club' by Lana Del Rey; 'Delicate Limbs' ft. serpentwithfeet by Virgil Abloh;...



Selected posts from the temporarily published fashion feeds (permanently at fashion.at/mobile)

24 Jan 2021 - Paris Fashion Week Menswear FW2021-2022: Lemaire runway film (premiered at 17:00 on 24 Jan)

24 Jan 2021 - #Music 'Typhoons' by Royal Blood, title track of the new album (30 Apr)

23 Jan 2021 - i-D about AW21 by Wales Bonner (Head of Fashion Design Department, University of Applied Arts Vienna)

22 Jan 2021 - Top Content last 7 days (22 Jan 2021): H&M presents collaboration with Simone Rocha;...

22 Jan 2021 - #Music 'Lifestyle' ft. Adam Levine by Jason Derulo

21 Jan 2021 - #Music video 'Lo Vas A Olvidar' by Billie Eilish and ROSALÍA for HBO 'Euphoria', part 2: Jules

21 Jan 2021 - "How can we best listen to and better understand one another?" introduces Neue Galerie NY into 'Freud Fetish' package consisting of sunshades, eyeglass case and basic writings of Sigmund Freud

21 Jan 2021 - Louis Vuitton by Virgil Abloh presented with poetic film starring Saul Williams, Yasiin Bey (Mos Def) addressing travel, social mobility and movements,...

20 Jan 2021 - MBFW Berlin: Austrian designer Rebekka Ruétz presents SS21 & FW22 with film, actress Tiffany Winteler as The Lockdown Girl

20 Jan 2021 - #Music video 'Hieroglyphs' ft. Karen O from TRZTN (Tristan Bechet)'s new album 'Royal Dagger Ballet' (22 Jan)

19 Jan 2021 - MBFW Berlin: Designer Buki Akomolafe & Beatrace Angut Oola of 'Fashion Africa Now' about the fashion system, decolonisation,...

 

Trendletter history:

19-January-2021

14-January-2021

9-January-2021

3-January-2021

28-December-2020

23-December-2020

19-December-2020

 

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