TRENDLETTER 3-April-2021

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H&M 'Innovation Stories'-series will be continued after the 'Science Story' with the 'Colour Story' with strong focus on saving resources, especially water The first edition with the name 'Science Story' presented a collection consisting of comfortable sports inspired pieces made from innovative materials like leather from cactus plants. The second edition 'Colour Story' is dedicated to sustainable methods for dyeing fabrics such as the WeareSpinDye technology where color pigments are mixed with the recycled polyester mass without using water...

Power smoothies for on-the-go: Kenwood provides healthy spring recipes like the 'Beet Power' smoothie mixed from beetroot, orange and apple juice, ginger and carrots Kenwood sent recipes for Spring 2021 power smoothies and juices made with the brand's kitchen machines. One of the healthy detox recipes is named 'Beet Power'. Ingredients are 200 ml apple juice, 100 ml of freshly squeezed orange juice,...

Vienna Insight Spring 2021: Street art, symbols and posters Spring arrived these days in Vienna! The temperatures are comfortably warm and the sun shines. People from old to young are on their feet. At the entertainment park of the Prater where normally masses of tourists use the offer of carousels or roller coasters, mainly Viennese citizens re-explore their city and might be surprised by figures like the one on view on this page sitting in a deckchair. The male figure with round belly wears an outfit showing citations of the Austrian Tracht with edelweiss on the suspenders in combination with...

Tezenis launched new underwear collection made from recycled lace The campaign with the hashtag #bethechange consists of images shot in a greenhouse and show models planting flowers and in gardener outfits. The #bethechange campaign is accompanied by a video for spreading the call to reduce the ecological footprint...

gloryfy unbreakable x KTM Factory Racing sunglasses collection presented with MotoGP athlete Iker Lecuona Austrian eyewear label gloryfy with headquarters in Tyrol launched for the collaborative edition of sunglasses developed together with Austrian motorcycle and sports car manufacturer KTM a new campaign and a new model on occasion of the start of the new MotoGP season with the first races in the next days from 26 until 28 March at the Grand Prix of Qatar...

Hackett London is outfitter of Aston Martin Cognizant Formula One team, premiere at Bahrain Grand Prix, 26 to 28 March Aston Martin has collaborated since 20 years with Hackett London for comfortable, sporty casual wear. On occasion of Aston Martin's re-entry after 60 years into Formula One with an own team, the partnership was extended. The new Aston Martin Formula One team with title sponsor Cognizant, four times World Champion Sebastian Vettel and emerging driver Lance Stroll...

"Easter Rest, Easter Silence or Easter Peace?", part 7 of the series "After The Pandemic. A Fictional Story" by Karin Sawetz The Cytara-series 'After The Pandemic. A Fictional Story' goes on. The last story played during Christmas holidays. Now we are back in the house of grandmother Naomi who invited the family to an Easter brunch. Grandmother's stories about the revolution after the pandemic are legendary and are lessons for her daughter Joyce and granddaughter Sarah how to observe the political system for implementing a 'change' like it became a popular practice among citizens in the years already before the pandemic. The wish for the reconstruction of political and economic systems had grown out from many seeds which were set over decades. Whether it's racism respectively the inequality in society which became at last through the...