TRENDLETTER 3-January-2021

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Lyre's tip for a lent (17 February - 3 April 2021) recipe for non-alcoholic cocktails The range of non-alcoholic beverages by the Australian brand Lyre's was launched this year at the new Viennese club 'Praterstrasse'. On occasion of the upcoming lent season (17 February - 3 April 2021), Lyre's Austrian brand ambassador Philipp Seybal presented tips for cocktails such as the vitamin-rich 'Brunch Intentions'...

Exhibition 'The Language of Fashion' at MK&G Hamburg is an exploration of the museum's own collection of pieces by international designers and the use of written text from brand names, logos to political messages MK&G selected a new perspective on the 'system of fashion' and is reviewing the own collection of fashion items from the 19th century until nowadays and how designers like Walter Van Beirendonck, Coco Chanel, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Tom Ford, Karl Lagerfeld, or Martin Margiela communicated by placing written texts on their creations. Among the exhibited artefacts, a paper dress once sent to subscribers of the 'Time' magazine as Valentine's Day supplement in 1967...

Preview 2021 exhibition 'Fashion Show': Exploration of textiles, costumes of Renaissance, Baroque era with objects from Schloss Ambras Innsbruck and Kunsthistorisches Museum Vienna The art history museum Kunsthistorisches Museum in Vienna and Schloss Ambras in Innsbruck, Tyrol announced for next summer until autumn (17 June until 3 October 2021) the exhibition 'Fashion Show. Princely Wardrobes Of Three Centuries' with around 130 objects from the own collections in Tyrol and Vienna as well as from national and international lenders for throwing a closer look at representative clothing made of precious textiles from the 16th to the 18th century. The period is known for the development of pattern systems and tailoring techniques which allowed the production of individually to the body adapted clothing. The favorite textiles...

Exhibition tip Vienna: Navigating through the walk-on floor painting-installation by Kapsch Contemporary Art Prize 2020 winner Hugo Canoilas at mumok Hugo Canoilas created a walk-on floor work at an entire hall at mumok for providing for visitors new views on nature. The planet seen from a distance reveals through Hugo Canoilas work the mystical depths of life. The navigation from space perspective leads along...

Fischer presents the film 'Nordic Hut' with professional athletes from diverse disciplines exploring nature on cross country skis Austrian sports gear and apparel brand Fischer counts to the most important ski producers worldwide. The family owned, in Upper Austria headquartered company was founded 1924 and is known for innovative ski constructions used by champions in the alpine and nordic disciplines. Now, Fischer decided to throw another light on professional sports and invited six athletes from diverse fields for a relaxed fun-tour through nature...

Best performing style tips in 2020 The most requested pre-pandemic 'Style Tips' were inspired by 'Earth Day' and 'Women's Day'. From March, the pandemic became the director of the regularly published seasonal trend articles. This year, most of the style tips communicated additionally to the presentation of trendy items the latest information on current Covid-19 measures. The most requested articles in this category were explicitly written in regards to the new situation with topics like video conferences, home office, self-love, allowed outdoor activities, online shopping, walking, holidays...