TRENDLETTER 3-May-2021

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Triumph of diligence, unconditional basic income, predictably unpredictable future,... are topics of three highlights of the upcoming Wiener Festwochen (starting in mid-May 2021) The programme of the upcoming Wiener Festwochen is online! It's the 70th edition of the festival which was re-organised after World War II in 1951. Fashion.at navigated through the online programme via calendar which starts with events like the anniversary concert or the 'Festzug' by dancer, performance artist Florentina Holzinger and musician Soap&Skin on 14 May in front of the Vienna City Hall at the Rathausplatz. The 'Festzug' references the early beginnings of the Wiener Festwochen in 1929 before the reorganisation in 1951. In 1929, a pageant of trades (in German 'Gewerbefestzug') happened during the Wiener Festwochen for honoring handicrafts. The artist was inspired by the historical event, where labour and dance were linked together, and today's society. At Florentina Holzinger's 'Festzug', human bodies and machines seem to exist already in a symbiosis...

Austrian designer and couturier Eva Poleschinski launched new line for in- and outside made from textiles with photo prints of nature The prints are derived from aerial photos the designer made in Iceland. The results are five color themes inspired by the nature of Iceland which is also named the Land of Fire because of its volcanoes: River (icy grey on chrome), ash (cooled lava on stone), fog (extraordinary colors that make think of the lights of the clouds in Iceland), coast (blue-white like the water and foam of the ocean) and iron (a fiery orange lava stream on blue-grey stone)...

Insights into new beauty and fashion stores in Burgenland and Vienna On 3rd May, stores in Vienna will open again - and it's also allowed for Viennese citizens to visit stores in other Austrian federal states such as the popular McArthurGlen Designer Outlet in Parndorf in Burgenland. On occasion of the relaxed Covid-19 restrictions, Designer Outlet Parndorf provided insights into new and redesigned shops (around 6.000 m²) by labels like Karl Lagerfeld Man, Hugo Boss, Pandora, Breitling, Nike, Adidas, or L'Oréal. Together with the announcement of the Woman Day on 6th May with additional minus 20% on the reduced outlet prices, Designer Outlet Parndorf sent the rules for visiting the shopping locations such as 'Keep It Clean' (use hand sanitisers), 'FFP2 Mask On' (obligatory), 'Social Distance' (2 meters distance to others, not more than 1 customer per 20 m²),...

Vienna Insight: Bag trends presented by Ina Kent The deconstructed bag trend with more than one bag at once with at least one smartphone mini bag is strongly device orientated. It's an authentic bag trend from the digital era. Currently, Vienna-based bag label Ina Kent presents trendy bags in various colors and materials. The mini and micro bags are produced from the rest of the production of the label's larger handbags, backpacks, etc. for reducing waste to a minimum...

'Sun & Ice' Style 2021 for remote working, city tours and beach walks The icy days will soon be over and sunshine can be enjoyed also in the gardens of the métropole or the Vienna City Beach at the Danube. Fashion.at collected some pieces with Sun & Ice on better days in mind...

Austria Insight: Online booking service for chalets which can be used for combined vacation and remote working Even when the situation begins to relax in May and 'living in isolation' will hopefully fall soon in oblivion, Fashion.at searched for holiday destinations where it's possible to live embedded into nature and comfortably secluded from the hurly-burly of a metropolitan city. The found destinations have an additional favor: The prices are affordable which makes the vacation destinations also interesting for the ones who can work remotely. At farmholidays.com or in German language at urlaubambauernhof.at, users can search countrywide after chalets (in German 'Almhütten')...

Tours for the exploration of the living space of lynxes in the Kalkalpen Nationalpark Lynxes are back in the Austrian alps in Upper Austria, Styria and in regions of Lower Austria! Sightings of the well camouflaged animals are made regularly via photo and video traps in Austria such as at the Kalkalpen Nationalpark where visitors can join exploration tours...

Selection of museum exhibitions which open (again) next week in early May in Lower Austria and Vienna The government announced the opening of stores, services like hair and beauty salons, or museums from next week, Monday 3rd May. It's not said that all locations will open on 3rd May for customers or visitors. Fashion.at's Karin Sawetz looked through the museum landscape for the scheduled opening dates of already recommended exhibitions...