TRENDLETTER 31-January-2021

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Representatives of the Viennese culture scene present the obligatory certified FFP2 masks in various colors For the launch of the IFMS med masks, popular representatives of the Viennese culture scene appeared at the entry and on the streetwalk in front of the store 'Répertoire' at Otto-Bauer-Gasse, Vienna. Austrian singer Virginia Ernst with co-founder of the store Répertoire Angi Harrer, ex-Thai boxing world champion Fadi Merza and model agent Mario Soldo...

The circle of life translated into life-affirming jewelry series 'Roots & Growth' from recycled materials by Viennese goldsmith label Lena Kris Lena Kris jewelry is inspired by life and the energy that comes from oneself and the energy from outside, from people, things or objects that give strength. The 'Collection of Fragments' is described as jewelry developed from the search for roots in ourselves...

View at Fasching 2021 in Vienna, Austria: 'Sweet' life is not prohibited in all facets Carnival is named in Austria 'Fasching', derived from words from the Middle Ages denoting celebrating before the 40-days of the fasting period (Lent) which begins on Ash Wednesday and ends with Easter. Fasting (means in German language 'Fasten') is still part of the word 'Fasching'. The time of Fasching is flexibel; the high times of Fasching are three days before Ash Wednesday starting this year on 14th February. This year, the pandemic made it necessary to cancel many important events that are essential for the city's culture. But 'sweet' life is not prohibited in all facets. The pastry shop, café chain AÏDA launched a Faschingskrapfen online service...

Lyre's tip for a lent (17 February - 3 April 2021) recipe for non-alcoholic cocktails The range of non-alcoholic beverages by the Australian brand Lyre's was launched this year at the new Viennese club 'Praterstrasse'. On occasion of the upcoming lent season (17 February - 3 April 2021), Lyre's Austrian brand ambassador Philipp Seybal presented tips for cocktails such as the vitamin-rich 'Brunch Intentions'...

Starting a time travel with the keyword 'shoes' at the Wien Museum Online Collection In mid-November 2020, the Online Collection of Wien Museum was launched. It's an extensive database of currently 50862 records with 81720 images of photographs over graphics to fashion items such as shoes. Last mentioned received now an own article at the museum's digital magazine. In a video, Regina Karner, Director of the Fashion Collection, gives a glimpse of the stories which are hidden in the museum's archive such as that the boots were once worn by...

German/English audio tour (available online) to iconic design pieces via MAK series 'Nachdenkereien / Reflections' spoken by Burgtheater actors The concept of the series of currently nineteen texts written by MAK Museum of Applied Arts art curators and mediators, read by members of the Vienna Burgtheater, is to follow the history of selected pieces, the design idea, the societal circumstances of production, consumption,... and to continue the tour to our days by comparing esthetics, lifestyle of different times with thoughts about the role of marketing or changing values of consumers with reference to topics like the earth's resources or...

H&M presents at the start of the 2021 fashion week season the latest designer collaboration with Simone Rocha From 11th March, London-based Irish designer Simone Rocha's first ever line for the whole family will be available at H&M. With only 10 years on the market, the brand Simone Rocha is, compared to other famous design collaborators from the couture world, an exceptional young partner of the Swedish company...

Ongoing future themes? Climate issues and comfort of transport, such as addressed by car sharing services Fiat for example presented last year the fully electric 500 with interpretations by Giorgio Armani, Bvlgari, Kartell. On 15 January this year, FCA Bank (Fiat Chrysler Automobiles) and its subsidiary, the mobility solutions company Leasys launched the car sharing service for renting the electric 'Nuove FIAT 500' via go.leasys.com in Turin...