TRENDLETTER 4-August-2021

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Viennese design brand Glein presents classic t-shirts in unisex cut with an introduction to the making-of and tips for energy- and chemical-saving washing methodsViennese label Glein can be described rather as a provider of clothing basics than as a 'fashion' brand with seasonal changing collections. Together with the presentation of the unisex t-shirts' color range - muted tones ecru, grey, black,... - Glein set the making of the products with listing of used materials (yarns), the documentation of the weaving of the fabrics and manufacturing of the clothing in the center of the brand's latest press release. ... The tips for washing the t-shirts are useful in generell as Glein collected some ideas how to protect the environment simply by using the knowledge concerning washing, energy saving methods and the use of chemicals...

Stylist and photographer Daniel Pacitti set the new models of the Reebok 'Beatnik' range with walkers, cyclists into a sporty Autumn/Winter street scenery The latest Beatnik range with the name 'Cordura' in the colors green, beige, black is a re-release from 2020 and will reach markets worldwide from 6 August. The models were set by Daniel Pacitti again into in a street scenery; this time with cyclists who wear the durable shoes with Autumn/Winter items like...

Premiere of the vinyl record postcard by artist Marko Zink X author Elfriede Jelinek references the upcoming new stage production of the Literature Nobel Prize winner's play about society and fashion For the presentation of the strictly limited edition of the art record with signed photograph at Galerie Michaela Stock in Vienna, Marko Zink directed a video at the Schauspielhaus Graz showing a record player on stage. In October, the video will be also on view at the Schauspielhaus Graz in time with the new production of Elfriede Jelinek's fashion- and consumption-critical (beauty norms, fast fashion, exploitation, environment,...) audio/theatre play 'Das Licht im Kasten'...

'Clong' t-shirts visualize the sound of the interactive installation Sonotopia at Haus der Musik ViennaThe organic cotton t-shirts with the motifs 'Unicorn Taffy', 'Lemon Twist' and 'Cherry Drop' are the result of artistic work in the disciplines graphic design x arts & crafts x media programming. Graphic designer Ben Posch from the transdisciplinary LUX media lab is the artistic director of the Clong t-shirt series, artist Stephka Klaura (studied at the Master Class Painting of the University of Applied Arts Vienna) printed the motifs at the screen printing manufacture FabricFabrik on t-shirts...

Environment & Sound: Artists Labs by Wiener Festwochen call participants for exploring Vienna through the eyes and from sound perspectives of artists from Brazil, Turkey and Iran The Wiener Festwochen 'Artists Labs' will happen over several days in the 1st half of September. The calls for participants who are interested in art, artistic research are currently ongoing and will end on 31 July. For the application, the artists request some information from the candidates such as Gabriela Carneiro da Cunha (Brazil) who will select for the 5-days lab 'Encounters of Waters' a diverse (nationalities, interests, crafts,...) group of women for the shamanic-inspired exploration of the Danube. Gabriela Carneiro da Cunha asks questions such as...

Olympic Team Austria eyewear by J. Athletics presented by athletes like sailor and Olympic medal winner Tanja Frank who is one of the country's two flag bearers (woman + man) at the opening on 23 July in Tokyo Sailor and Olympic medal winner (Rio, 2016) Tanja Frank presented the official Austrian Olympic Team sunglasses by J. Athletics which are available in a limited edition online and at over 80 stores of Austrian optician Sehen!Wutscher. Tanja Frank is dressed in the official clothing, a shirt by Erima referencing the Austrian (red-white-red) flag in combination with the linen-interpretation of the traditional trachten leather-trousers by Adelsberger, for the Olympic Summer Games Tokyo 2020...

The Austrian coat of arms inspired the design of the Bike Shirt 2021 for the European Bike Week at lake Faak in Carinthia ...Exceptions exist such as the new 'Biker Shirt 2021' of the upcoming European Bike Week 2021 at the lake 'Faaker See' is proving. Events are a key to the country's most authentic clothing pieces. The black short sleeve t-shirt is made of organic cotton, is certified for its sustainable material and shows on the front an impressive print with the interpretation of the Austrian coat of arms with the federal eagle (Bundesadler). A closer look shows the head of a white-tailed eagle and the incorporated coat of arms - an eagle claw - of the Finkensteiner Municipality at the lake Faak (Faaker See)...