TRENDLETTER 4-July-2021

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Preview Olympic Games Tokyo 2020: Speedo Fastskin suits for the Olympic Swimming Team USA are inspired by the skin of sharks The first previews of the athletes' clothing were already dropped such as by Speedo. The swimwear and swim accessories specialist provides the 'U.S. Federation Suit' for the swimmers of Team USA. It's the first Olympic Summer Game of the 21st century without Michael Phelps. At teamusa.org, portraits with biographies, news,... of the swimmers of the team are published such as of Caeleb Dressel (described in an article about the men of Team USA after Phelps "the next great") or two time Olympic medalist Abbey Weitzeil (gold and silver in 2016)...

Preview Olympic Games Tokyo 2020: Eyewear brand gloryfy presents Austrian athlete Laura Stigger, who competes in the discipline Cycling Mountain Bike, Cross-Country on 27 July Austrian road and mountain bike rider Laura Stigger (born 2000), whose motto is 'Olm Volle' (can be translated as 'Always Full Speed'), won World Cup races in both disciplines. At the upcoming Olympic Summer Games Tokyo 2020, which will run from 23 July until 8 August 2021, the 20-years old cyclist will represent Austria at the Women's Cross-Country, Cycling Mountain Bike competition on 27 July at the off-road course in Izu...

Fashion tram as alternative to fashion show. Students of Modeschule Hetzendorf present graphics of fashion and textile concepts at one of Vienna's ULF trams through July City Councillor for Education and Vice Mayor Christoph Wiederkehr attended the presentation of the project 'Imagine Tomorrow'. Students together with teachers from various classes and disciplines under the direction of the Modeschule Hetzendorf School Principal Monika Kycelt developed an innovative alternative 'fashion show' for mediating the training program and the achievements of the young talents in the creative fields of fashion (clothing, headwear, accessories, bags, shoes) and textile illustration, design and technology, as well as documentation and presentation...

Curator of the Street Art Passage at MQ Vienna Sebastian Schager aka Artis.Love applied street art graphics on invitation of Ikea on selected furniture pieces
Until 4 July five pieces of the range by Artis.Love X Ikea can be won by submitting the information where the selected art-furniture item will be placed at home! The project has a political core which grows constantly due to the challenges today's society faces. The artist of the project is Vienna-born Sebastian Schager who publishes at artis.love/about-ail/ information about his activities like his curatorial work for the 'Street Art Passage' at MuseumsQuartier Vienna and his approach to communicate with graphical art in public places or by applying art on fashion pieces like Louis Vuitton travel bags. His observations of today's society are mediated by a language consisting of symbols and ikons placed in a meaning-giving grammar-like contextual structure. "It's all about trying to read between the lines in global language made of symbols and Ikons one has to create their own grammar for."...

Vienna Insight: Anna Netrebko created the artwork for this year's Sacher Artists' Collection for the financial support of 'butterfly children' and their families
Since 2009, the annual charity 'Sacher Artists' Collection' collects with the Sacher Torte in a special box money for the support of health research and care with focus on kids and families. The list of the fine artists (Xenia Hausner, Christian Ludwig Attersee, Gottfried Helnwein,...) is published at sacher.com/en/original-sacher-torte/artists-collection/ together with the names of the institutions which received fundings. Opera star Anna Netrebko is the first artist from the field of music. Her artwork is inspired by...

Fashion retailer Breuninger started environmentally friendly digital sales check as alternative to receipts on paper The media information about the latest store technology by one of Europe's leading fashion retailers Breuninger (fashion by brands like Gucci, Burberry, Boss,... in stores in eleven cities and one online shop) was released last week. The news with focus on the environmentally friendly paper-free alternative digital receipt received attention by special interest media for professionals of the fashion business...

Vienna Insight: Musician Andreas Gabalier presented with online retailer Otto his 3rd collection for the visualisation of Austrian Rock'n'Roll style Two Austrian heavy weights have joined forces again! One of Austria's most successful musicians Andreas Gabalier, who is also called the Volks-Rock'n'Roller for his style to combine traditional Austrian folk music with rock'n'roll, presented his 3rd collection together with Otto Österreich at a press conference in Vienna...