TRENDLETTER 8-February-2021

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Andy Wolf Eyewear launched new campaign 'Rediscover' and announced release of personal stories by artists about the challenges, beauties, values of life
'Andy Wolf Eyewear' was founded 15 years ago in 2006 by Andreas (ANDY) Pirkheim and Wolfgang (WOLF) Scheucher. On occasion of the 15th anniversary of the brand and the challenges caused by the pandemic, Andy Wolf developed together with Art Director Tim Tobias Zimmermann the campaign with the name 'Rediscover'. The introduction into the campaign...

Pastries as research objects: Findings about the most popular Austrian pastries and the listing of the country's favorite Faschingskrapfen shops The definition of more than 115 'Austrian pastries, desserts' was derived from recipe collections of common cookbooks and from two online cookbooks with the greatest reach in Austria...

The 'relaxed' lockdown with re-opened stores starts with new rules: FFP2 masks, one customer per 20 square meters and 2 meters distance From 8th February, the more 'relaxed' lockdown starts. Stores including supermarkets have to keep an eye on the amount of customers at once inside a location. The new rules foresee 20 square meters per person. Additionally, people have to keep a distance of 2 meters between each other and wear FFP2 masks. The 8th February will become a test for the trade business, for customers and staff how successfully they can take care for each other... The McArthurGlen Designer Outlets in Salzburg and Parndorf are two of the country's destinations which offer the best prices. The outlets open on 8 February at 9:00. So let's play it safe with discipline! There is enough fashion on stock for everyone!

Representatives of the Viennese culture scene present the obligatory certified FFP2 masks in various colors For the launch of the IFMS med masks, popular representatives of the Viennese culture scene appeared at the entry and on the streetwalk in front of the store 'Répertoire' at Otto-Bauer-Gasse, Vienna. Austrian singer Virginia Ernst with co-founder of the store Répertoire Angi Harrer, ex-Thai boxing world champion Fadi Merza and model agent Mario Soldo...

The circle of life translated into life-affirming jewelry series 'Roots & Growth' from recycled materials by Viennese goldsmith label Lena Kris Lena Kris jewelry is inspired by life and the energy that comes from oneself and the energy from outside, from people, things or objects that give strength. The 'Collection of Fragments' is described as jewelry developed from the search for roots in ourselves...

Weleda celebrates 100th anniversary by paying homage to the brand's founder, Austrian Rudolf Steiner and his trendsetting thinking 100 years ago, Austrian philosopher, publicist, speaker and founder of the philosophical school for a new world view 'Anthroposophy' (a future directed view on things that will happen, keyword intuition), originator of the Waldorf education also known as Steiner education practiced at Waldorf schools, pioneer of 'Demeter' (biodynamic agriculture), Rudolf Steiner teamed up with his friend Dr. Ita Wegman, who was specialized on women's medicine, and the in Vienna born pharmacist, chemist Oskar Schmiedel for the production of health care products. The company was named 'Weleda' after the...

Alternative traveling tip: Virtual tours through Austrian monasteries, libraries, castles, modern art exhibitions,... interactively accessible via the new platform 'Cultour.Digital' Recently, the Austrian in Styria based Stift Admont (Admont Abbey) and the digitization company LightCyde launched the media platform 'Cultour.Digital' for interactive culture tours, livestreams from exhibitions, as well as culture and art films in TV format for Apple TV or Amazon Fire TV. Cultour.Digital's technological architecture has been already adapted by partners such as the Tyrolean Tratzberg Castle did for virtual tours like the 'Maximilian Rooms'. At the tour introduction (in Deutsch and English), a glimpse into one of the rooms of Emperor Maximilian I. is provided with a citation and picture of the authentic writing on the wall from the 15th century: "...I'm traveling and don't know where..."

View at Fasching 2021 in Vienna, Austria: 'Sweet' life is not prohibited in all facets Carnival is named in Austria 'Fasching', derived from words from the Middle Ages denoting celebrating before the 40-days of the fasting period (Lent) which begins on Ash Wednesday and ends with Easter. Fasting (means in German language 'Fasten') is still part of the word 'Fasching'. The time of Fasching is flexibel; the high times of Fasching are three days before Ash Wednesday starting this year on 14th February. This year, the pandemic made it necessary to cancel many important events that are essential for the city's culture. But 'sweet' life is not prohibited in all facets. The pastry shop, café chain AÏDA launched a Faschingskrapfen online service...