TRENDLETTER 9-May-2021

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Students of the University of Applied Sciences Wiener Neustadt present project Ikonity for more transparency and sustainability in fashion The online shop of the start-up 'Ikonity' with fashion by Austrian designers opened officially on 3rd May. 'Ikonity' was founded in 2018 as a fashion marketing project by business students of the Campus Wieselburg, University of Applied Sciences Wiener Neustadt. Now, three years later the ongoing project reached the next level: An e-commerce platform which provides...

Style tip Spring 2021: When it's inhospitable, take it sporty! It's 'inhospitable' in Austria. In both meanings of the term: The word 'hospitable' is derived from the relation between guests and host and it denotes a pleasant environment. In Vienna, hospitality services like gastronomy or hotels are still closed (open from 19 May) and the weather is unpleasantly cold, rainy and windy. It's not the right weather for a 6th May and people have no chance to visit a comfortable coffee house or bar for a relaxed indoor meeting with friends. Currently, it's possible to get drinks or coffee from gastro locations in Vienna. But as the consumption has to happen outside in a distance to the location, coffee to go or beer or drink to go became a new fashion. Fashion.at collected some new pieces for cold spring days under the motto 'Take it sporty!'...

Vienna Fashion Week co-founders relocate the design, art concept store 'Not Another Concept Store' to one of the creative scene's favorite areas for going out
From 17 May, the 'Not Another Concept Store' will present design and art by Austrian and international designers at a new address, the Gumpendorferstrasse 36 at the 6th district of Vienna. The region counts as one of the creative scene's favorite areas for going out. The restaurants, bars and cafes are cultural hubs where the mindset of intellectual, open minded citizens are spread. It's relaxed chic here in this area...

Niko Backspin X Porsche present book from the 'Back 2 Tape' collaboration series about road trips to interesting hip-hop culture places in Europe
Hip-hop magazine 'Backspin' publisher Niko Hüls (aka Niko Backspin) announced the release of the new book as part of his 'Back 2 Tape' collaboration with Porsche. Last year, Niko Hüls presented with the documentary 'Back 2 Tape' interesting music, street art, dance locations in Amsterdam, Barcelona, Berlin, Copenhagen, London and Paris. Now one year later, Porsche and Niko Hüls launched the around 200-page book. The partners' sale proceeds will be donated to the non-profit organisation 'Viva con Agua' for supporting clean drinking water and basic sanitation initiatives worldwide...

Selection of museum exhibitions which open (again) next week in early May in Lower Austria and Vienna The government announced the opening of stores, services like hair and beauty salons, or museums from next week, Monday 3rd May. It's not said that all locations will open on 3rd May for customers or visitors. Fashion.at's Karin Sawetz looked through the museum landscape for the scheduled opening dates of already recommended exhibitions...

Lilli Hollein is the new director of the MAK - Museum of Applied Arts The Austrian Federal Ministry for Arts and Culture presented the new General Director of the MAK - Museum of Applied Arts, Lilli Hollein who is especially known for being the director and one of the founders of Vienna Design Week. Since 2007, she and her team planned every year city explorations to interesting places for new views on the various facets of design as well as on the impact of the design of products or services on people's private and social lives in communities. The holistic view on applied arts was also an important topic at Lilli Hollein's speech today in front of the press...