TRENDLETTER 9-October-2021

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Snowsports season in Austria: Snow How Days (5 - 7 Nov) at Kitzsteinhorn in Zell am See-Kaprun with free testing of skiers and snowboards, Freeride Film Festival, Olympic gold alpine skier Marcel Hirscher,... Snowsports season begins in Austria in November, December. Though in some regions with glaciers, it's possible to skier earlier such as at Rettenbach Glacier in Sölden where the Alpine Ski Championship Season will be opened with the Audi FIS Ski Weltcup on 23 and 24 October 2021, or at the glacier region of the Kitzsteinhorn in Zell am See-Kaprun where the ski season starts already on the 9th of October...

Salzburg Insights: Short film series presents people like alpine hut gastronomer, bio farmer or snowcat driver of the slow-tourism region Wagrain-Kleinarl Without any intention to sparkle glimmer and glam, the people of Wagrain-Kleinarl now opened for a short film series their homes and workplaces - which are in many cases the same - to give an authentic impression of the Salzburger rural style and the landscape that attract since more than one hundred years tourists. The region is committed to slow-tourism. So it's no wonder that most of the accommodation services are guesthouses, rooms in farms, apartments or alpine huts such as the one by gastronomer Alois Langegger who speaks in the video about running the 'Kleinarler Hütte'...

Design fair Blickfang website released with preview of participating labels after categories like fashion or furniture and cities such as Basel, Vienna or Hamburg Fashion.at tried the filtering (at the German version) with the categories 'Fashion' and 'Blickfang Wien 21'. Among the results, the winner of last year's Blickfang Wien Design Award, Vienna-based label Daryn Chook which convinced the jury in 2020 with the fashion concept (performance wear for biking, walking in urban environment and traveling, design development after circular economy principles, regional production 'Made in Austria') as well as the design of the booth...

Arts & crafts are in fashion for at home! Home accessories trends seen at the 'For the Love of Art' H&M Home collection developed together with artists who reflect upon nature and society The new home collection 'For the Love of Art' will be released officially on 7 October at selected H&M stores and online. Some days before the launch, H&M provided a preview of the arts & crafts items created in collaboration with female artists who mediate their view on the world such as the self-consciousness, power and fragility of women, the beauty of nature and cultural heritage, with illustrations and textile designs for practical everyday objects...

Freywille jewelry collection 'DADA Dance' pays homage to Sophie Taeuber-Arp whose artistic work in performance, crafts, design, art is on traveling exhibition in Basel - London - New York The Hommage à Sophie Taeuber-Arp collection was launched earlier this year in time with the retrospective at Kunstmuseum Basel dedicated to the pioneer of abstraction who was active in various disciplines from crafts, applied arts (textiles like tablecloths, tapestries,...), architecture, performance, dance to painting. 'Sophie Taeuber-Arp. Living Abstraction' was produced together with Tate London (15 July - 17 October 2021) and the Museum of Modern Art, New York (21 November 2021 - 12 March 2022). For the Freywille series, Sophie Taeuber-Arp's work...

Vienna Insight: Re-opening of 150 years old Café Bellaria with new interior design interpreting coffee house culture The Café Bellaria CEOs and gastronomers Rubin Okotie und David Figar collaborated for the interior design with the architects of Vienna-based Büro KLK. At buroklk.com, the architects describe the approach to the remodeling of the 140m2 meter space. The starting point of the concept is the history behind the name, which means as much as 'pleasant air', with reference to the representative balcony of empress Maria Theresia at the Hofburg where today the Austrian National Library (Nationalbibliothek) is located. The atmosphere of bel air is visualized with light colors at the walls and ceiling as well as the dome. The furnishing in warm earthy tones with benches and iconic Thonet 214 bentwood chairs pays tribute to traditional Viennese coffee house interior...

Fashion.at tested a curator-like approach for scheduling via online map the exploration tour of artist and artisan ateliers on 16 + 17 October in Lower Austria
Another approach to the culture days is to travel curator-like to find hidden gems, promising new talents or already established artists by filtering the search after disciplines like painting, textile, jewellery, wood, sculptor, ceramics, etc. The database shows currently, for example, for 'Ceramics' at the region 'Mostviertel' 68 entries. One of them is the art and design atelier 'zerzer'. The forms Ulrike Zerzer creates might remind people of lava streams and the layers of earth. The sculptures are on the one hand artistic abstractions of natural forms and on the other hand objects of daily use...

Fashion.at tour tip Autumn 2021: From 'The LaLa' for sweets and coffee to Austrian designer stores direction new 'Hotel Motto' When a tourist asks Fashion.at where to make a culinary and shopping tour in Vienna, the answer is (currently) "Explore the area of the 7th district 'Neubau' and the 6th district of Vienna, 'Mariahilf'" where many Austrian labels and interesting new gastro and hotel locations opened in the last years or will open soon such as the stylish Hotel Motto - very probably the city's new must-have-been-there place. For the starting point of a tour near the Museumsplatz where the Natural History, Art History museums and MQ-MuseumsQuartier are located, the vegan restaurant 'The LaLa' for getting prepared for the walk with coffee and sweets can be recommended. As a practical guide for the exploration, Fashion.at drew on Google maps a direction plan with starting point 'The LaLa' and end point 'Hotel Motto'; in between a selection of designer stores...