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TRENDLETTER 10-March-2022

Homeware, Beauty, Fashion,...


First homeware collection by British textile designer Millie Bridget Henry is inspired by the wild and natural environments on Earth British textile designer Millie Bridget Henry specializes in hand drawn prints for men's accessories. In early March, the designer previewed her brand's first homeware collection which carries the name 'The Wilderness'. The collection is inspired by wild and natural environments on Earth that have not been significantly altered by human activity and the wild animals that roam within these surroundings...


Vienna Insight: Presentation of new fashion by German designer Guido Maria Kretschmer and beauty products by Austrian company LuxusLashes and by French vegan skincare brand Typology Fashion.at was invited to the presentation of new fashion and beauty products at Steigenberger Hotel Herrenhof in the 1st district of Vienna. For the press day, companies from the DACH region (Germany, Austria, Switzerland) teamed up to make it easier for editors to get an oversight about the latest collections and product news...


Former ski racer, Austrian Olympic gold medalist Anna Veith portrayed by German fashion photographer Susan Buth for the latest Calzedonia swimwear campaign Calzedonia released the pictures from the making of the latest swimwear campaign starring the brand's new face, Olympic gold medalist and since eight months mother Anna Veith. Anna Veith appeared as a women's role model already in her active time as professional ski racer in fashion and lifestyle advertising and editorials. Now after her official retirement, Anna Veith has adapted her role...


International Animation Film Festival 'Tricky Women' will happen in hybrid form in cinema and online from 9 - 13 March in Vienna The programme of this year's International Animation Film Festival 'Tricky Women' is already online. The festival with the title 'Tricky Realities' was announced with the nature-power-shamanism inspired trailer by French filmmaker Héloïse Ferlay who is currently Artist-in-Residence at Q21/MQ in Vienna. For the first time, the 'Maria Lassnig Golden Film Reel Award', worth 10,000 € will be handed out. The international award is named after Austria's groundbreaking female artist Maria Lassnig who communicated a new 'body awareness' through her work...


Strategies for reducing the environmental footprint: Investment by Hugo Boss and Lycra into the commercialization of the decarbonizing HeiQ AeoniQ yarn Textile research and development company HeiQ presented the new investment by Hugo Boss and Lycra into the commercialization of the decarbonizing HeiQ AeoniQ yarn which is designed for circularity as an alternative to Polyester and Nylon. HeiQ calculated that for every ton of polyester & nylon substituted by the new cellulosic yarn, potentially up to 5 tons of CO2 can be reduced. The yarn is made out of cellulosic biopolymers that bind carbon from the atmosphere during growth without the need of arable land, pesticides or fertilizer in the production. The word aeon means...


Circularity, nature protection in art and design: Jeweler Freywille presented the new collection 'Spirit of Vienna' at the apartment of artist, environmentalist Friedensreich Hundertwasser at Kunst Haus Wien Fashion.at followed the press invitation to the presentation of the new collection 'Spirit of Vienna' by fire-enamel jeweler Freywille in the private apartment of artist and environmentalist Friedensreich Hundertwasser at the Kunst Haus Wien in the 3rd district of Vienna. The press tour started at the ground floor with an introduction into the museum and the artist's environmental work. Kunst Haus Wien is located in a reconstructed building from 1892 and was opened in 1991 in the artist's iconic architecture. Friedensreich Hundertwasser, who died 22 years ago on 19 February 2000, was an early thinker of circularity, nature protection and the realization of green concepts in architecture and urban planning. His thoughts about the forestation of cities (keyword vertical gardening), the circle of life respectively recycling as answers to climate change, the exploitation of nature and the prevention of waste were groundbreaking in the early 1970ies and influenced the urban planning in Vienna...


"Searching for new planets", part 10 of the series "After The Pandemic. A Fictional Story" by Karin Sawetz "How time flies. Two weeks ago we sat here together and enjoyed the Valentine's flower bouquets and now Emil and Demian leave the planet again," says Naomi with bitterness in her voice, looking at grandson Emil and son Demian. The family met again in her house waiting together for the shuttle of the space station Neowise. From there in 23.000 kilometers height they will start the space flight to the next wormhole transfer point. A risky passage...

Playlist by fashion.at/music 2022 curated by Karin Sawetz




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