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TRENDLETTER 17-July-2022

Fashion Future Strategies, Iconic Cartoon's Metaverse Fashion,...


Vienna Design Week presents new ways of cooperations between consumers and stores, handicraft, repair businesses at the fashion related 'Dare to Share and Wear' project from 16 to 25 September Fashion, design and shopping are topics of one of the projects of this year's 'Stadtarbeit'. The programme format is an important pillar of Vienna Design Week for bringing together players from various fields like trade, creative industries and consumers. Central at the Stadtarbeit projects is the players' interactivity for the development of new strategies for a better future such as at the 'Dare to Share and Wear, Mariahüf!' mobile fashion swap along the Mariahilfer Strasse. The shopping street is strongly associated with fast fashion. The idea and concept behind the project on wheels for a 'Fashion Revolution' - such as it's introduced at the press release - was developed by Nina Sandino and Alexandra Fruhstorfer. The vehicle with the name OMG! (Open Mobile Garment!) will...


Betty Boop NFT collection showing the character in outfits designed by tech fashion house MYAMI Studio will drop on occasion of the anniversary of Betty's cinema debut in 1930 At Betty Boop's website, visitors are welcomed with the information about the Dr. Martens X Betty Boop shoe collection - Dr. Martens describes the cartoon character as cultural icon and feminist trailblazer, or the latest recently released news about the 'Boop & Frens' club & community dedicated to NFTs and the metaverse. At the introduction of the character's new digital environment...


Fashion.at Quiz 16 July 2022 - Do you know the answers? Questions concerning Women's Euro 2022, Fashion in the Metaverse, Austrian Culture


Austria Women's National Football and TV Presenter team of the UEFA Women's Euro 2022 (6 - 31 July) The first game England - Austria ended with 1 - 0. A very good result for the Austrians in a play with the team of a country where women's football has a long tradition and many years of support. The Austria Women's National Football Team was founded 1990. Since the team reached the semi-final at the last Women's Championship in 2017, women's football has received more attention also in Austria. The team's success is credited with words like 'Summer Tale' and 'Wonder' - which also earned them the superhero title 'Wonder-Team' in Austrian media. A wonder is also the...


Cytara's Space in the Spatial Metaverse Exhibition of selected graphic artworks for Fashion.at in the metaverse space of the fashion magazine's fictional character Cytara


Fiction by Cytara: "The Fruitti Seeds", part 11 of the series "After The Pandemic. A Fictional Story" by Karin Sawetz Naomi's world just falls apart. The scientist has always believed in her abilities to estimate her work's impact on society and politics. How could it happen that she has overseen the scam?...


Austrian public bath Thermalbad Vöslau expanded its collection with airy dresses designed by Kalissi The collection of sunbathing & swim related pieces by Austrian designers created for the public bath Thermalbad Vöslau is growing steadily since the range's inception in 2015. Pieces like the Rudi Gernreich swimsuit re-interpreting the designer's iconic monokini, launched in 2020 on occasion of an exhibition at the MAK Museum of Applied Arts Vienna, or the Poleit swimwear made from recycled ocean and beach plastic are characteristic for the range which appears like a chronology of design movements. Kalissi is the latest label which collaborated with Thermalbad Vöslau for pieces inspired by the historical public bath in Lower Austria near Vienna. Founder of the brand is Christina Hrdlicka who studied photography and graphic design at the University of Applied Arts Vienna before starting Kalissi in 2019 as a creative platform where she combines art and design disciplines for the creation of fashion, headwear, interior design, the construction of virtual spaces, fashion films or the design of textiles...


MQ Vienna Fashion Week 2022 campaign photographed by Kosmas Pavlos pays homage to the art, culture and fashion scene of Austria 'United in Fashion' is the motto of the latest campaign for the annual MQ Vienna Fashion Week which happens in 2022 from 12 to 17 September at the MQ - MuseumsQuartier. When searching via Fashionavigator.com after 'MQ Vienna Fashion Week campaign', Fashion.at articles about the making of the MQVFW-sujets photographed by Markus Morianz in 2021 and 2020, Bernhard Musil in 2018, or Mato Johannik in 2013 can be found. For the 14th edition of the MQ Vienna Fashion Week, photographer and model agent Kosmas Pavlos collaborated with first soloist...


Playlist by fashion.at/music 2022 curated by Karin Sawetz




Latest Posts archive

16 July 2022 - Insights (on Twitter) into the group show on 15 and 16 July at the Neosutras Art Wellness Space on Spatial.io

16 July 2022 - Insights into the exhibition 'Jordan Wolfson' at Kunsthaus Bregenz, Austria by art gallery Gagosian with introduction to the artist's work referencing gaming industry, comic strips,... for the exploration of questions like "How are imagery and information processed? How do technologies infiltrate our thoughts and perceptions?"

16 July 2022 - McKinsey & Company study: 'Scaling textile recycling in Europe—turning waste into value' through collaboration and innovation Global management consulting firm McKinsey & Company researched on nowadays possiblities of textile recycling for various qualities (cotton, polyester,...), the outlook on innovative technologies and the potential of collaborations between the players in the textile market in future. The results of the research are shown with the calculation of the estimated environmental impact (CO2 emissions, land-use reduction, water-use reduction,...), the social impact on the labor market and the impact on the economy up to 2030

15 July 2022 - Music 'Avec Ou Sans Toi' by Pool & Emma Hoet

15 July 2022 - Music trailer for the upcoming premiere of the video 'Stay With Me' by Calvin Harris ft. Justin Timberlake, Halsey, Pharrell, album 'Funk Wav Bounces Vol. 2' (5 August)

14 July 2022 - WWD article "Metaverse Symposium: Fashion Is a Long Way From Understanding Gaming"

13 July 2022 - Upcoming Fashion Council Germany Webinars (in English) in July: 'Global Perspectives on Sustainable Fashion' on 19 July and 'The Metaverse - What Can we do to obtain a sustainable digital fashion space?' on 26 July

13 July 2022 - Results of the EcommerceBytes survey about strategies for running an online shop in times of inflation "How online sellers react to rising prices"


Trendletter history:

13-July-2022

9-July-2022

6-July-2022

1-July-2022

27-June-2022

22-June-2022

18-June-2022


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