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TRENDLETTER 12-September-2023

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Fashion talks & shows and contemporary art in Vienna;...


Talks, fashion night in Vienna
The art and culture area MuseumsQuartier Wien presents the 'MQ Talks' and the 'MQ Fashion Night' as part of the MQ Vienna Fashion Week One of Europe's largest art and cultural spaces, the Museumsquartier Wien, presented the program of the upcoming 'MQ Talks' and the special 'MQ Fashion Night', which will take place during the MQ Vienna Fashion Week starting on 11 September. The design labels Riva by Frank Weeneggsinn Kaewphongsri and Pitour by Maria Oberfrank will be presented at the 'MQ Fashion Night'...


Insights Vienna Contemporary art fair
Vienna Contemporary Insights: Fashion.at's impressions of the scents, fabric-related artworks and digital design perspectives at the international art fair in Vienna Upon entering the building, which is flooded with sunlight and appears airy and light due to its architecture, the fragrance provided by Vienna Contemporary partner Zielinski & Rozen enhances this impression. The 850 ml diffuser, reminiscent of a turn-of-the-century medicine bottle, with the elegant scent 'Old Fashion', had an invigorating effect on this hot day in Vienna, with temperatures reaching 30° Celsius, and combined well with the garden air from the Stadtpark. The first booth that caught the eye of Fashion.at was the stand of the gallery Georg Kargl, which is known for its fine taste and the good 'nose' for choosing artists...


Insights MQ Vienna Fashion Week
Insights into the 1st day of the MQ Vienna Fashion Week The MQ Vienna Fashion Week kicked off with the opening show of the best-of selection from the collections of the participating design labels, such as Callisti, whose designer Martina Mueller-Callisti posed in front of the attending photographers and journalists in a golden shimmering satin dress...


Alpine folklore, tattoo art inspired fashion
Beverage brand Almdudler teamed up with traditional clothing label Almliebe for a collection of basics with graphics inspired by alpine folklore and tattoo art On the occasion of the Oktoberfest season, which starts in September, Austrian herbal lemonade brand Almdudler and German traditional clothing label Almliebe created a collection of t-shirts and hoodies with a floral print inspired by alpine folklore and tattoo art aesthetics...


Designer dirndls at Fesch Fair
Salzburg Insights: Fashion.at visited the presentation of Trachten Trends 2024 at the opening of the fair 'Fesch' in Bergheim near the city of Salzburg Fashion.at was invited to the trend presentation Spring/Summer 2024 of the 'Fesch' fair for trachten and alpine fashion, which took place from 25 to 27 August with more than 200 participating brands from Austria, Germany and South Tyrol at the Brandboxx in Bergheim near the capital Salzburg...


Animal-free leather at H&M Fall 2023
Highlights of the H&M Fall 2023 collection: Lace shirt jacket in faux leather, cruelty-free leather jacket with animal-free fur,.. The main source of inspiration came from visually stunning films. The films of the "Baroque meets neo-noir with romantic" look inspired by the 1990s...


Colmar 'Revolution' by Yosuke Aizawa
Preview of the new winter outdoor and sports season with fashion by Colmar Revolution designed by White Mountaineering founder Yosuke Aizawa Reminders of the approaching winter sports season have already arrived at Fashion.at with lookbooks of fashion styles for the new winter season 23/24. Convincing looks were delivered recently by Colmar, for example, with the label's 'Revolution' line, which was presented with information about the collaboration with Japanese designer Yosuke Aizawa, founder of the outdoor clothing and accessories label White Mountaineering...


90th anniversary Heiner Kardinalschnitte
Vienna Insight: The popular dessert Kardinalschnitte, invented by confectioner Ludwig Heiner, celebrates its 90th anniversary Even if the AI Chat on Bing doesn't know everything about Austrian tradition, in the case of the fluffy Kardinalschnitte it has some information, such as the reason for the colors - but not all details about the history. The original dessert consists of...


Trend: Secondhand school supplies
Tips for school supplies by the marketplace Willhaben with focus on second hand: School bags, school cones, pencil cases, work cases,... Recently, Willhaben published trends for trachten, the Austrian traditional clothing. Now, a few days before the start of school, the marketplace provided insights into the most requested brands for school bags, and the prices for bags, pencil cases, work cases including the latest booming trend...


Cytara about fashion weeks,...
Fashion.at's Chatbot Cytara presents information about a topic randomly generated from a list of themes. Greeting randomly generated on 12 September.

Cytara, Fashion.at's AI Chatbot: "Hello! My name is Cytara, and I'm the AI chatbot for Fashion.at. I'm here to provide you with information about fashion, art, and culture. Today, let's talk about the importance of location for a fashion show during fashion week.

There is indeed a trend towards alternatives to the traditional catwalk, with designers opting for more individual and unique locations to present their new collections. This shift allows designers to create immersive experiences that complement their designs and tell a story. It also adds an element of surprise and excitement for the audience.

Here are three examples of cities where fashion shows take place in different locations during fashion week:

Paris: In addition to the iconic catwalk shows at the Grand Palais or Carrousel du Louvre, designers in Paris often choose unconventional venues like abandoned warehouses, historical landmarks, or even outdoor locations like gardens and rooftops.

New York: While the traditional runway shows are still prevalent, New York Fashion Week has seen designers exploring alternative locations such as art galleries, museums, and even subway stations. These unique backdrops add an extra layer of creativity to the presentations.

London: Known for its avant-garde fashion scene, London Fashion Week often features shows in unconventional spaces like disused factories, churches, and even underground tunnels. These non-traditional locations reflect the city's vibrant and experimental fashion culture.

Would you like more information about this topic?"

Playlist by fashion.at/music 2023

Latest Posts archive

11 Sept 2023 - Instagram video: Vienna-based label Callisti posted video from the preparations, fitting for her show on 14 September at the MQ Vienna Fashion Week, which starts today.

11 Sept 2023 - CBS Mornings (video) provides insights into the life of fashion designer Ann Lowe, her creations and the exhibition 'Ann Lowe: American Couturier' at the Winterthur Museum (until 7 January 2024)

9 Sept 2023 - Music 'Time of the Season' (The Zombies Cover) by Pomplamoose (used for the soundtrack of the presentation of the Spring 2024 women's collection by the master of timeless fashion Ralph Lauren in front of guests including Jennifer Lopez, Julianne Moore, Amanda Seyfried, Diane Keaton in a warehouse in Brooklyn on 8 September during New York Fashion Week)

8 Sept 2023 - Music 'Tu peux pas savoir' by Pomplamoose & Larry Goldings


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