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TRENDLETTER 23-September-2023
Bambi's Roots; Olympic Medalist in Fashion; Psychology of Consumer Decisions;...
Bambi's Austrian roots
Austrian Post celebrates the origin of Bambi on the occasion of the iconic character's 100th anniversary Austria is the origin of a few internationally known icons of the entertainment industry. Bambi is one of them. 'Bambi' by Felix Salten originally appeared as a serialized story for the "Neue Freie Presse" in 1922 and was published as a novel about a roe fawn in 1923...
Olympic medalist Anna Veith for Calzedonia
Austrian Olympic gold medalist Anna Veith presented party-ready tights and pants by Calzedonia The Italian company Calzedonia has once again teamed up with one of Austria's most popular athletes, Olympic gold and silver medalist and two-time overall World Cup champion Anna Veith, who is still active in sports business after her official retirement as a professional alpine skier...
Psychologist Josef Sawetz about behavior
Psychologist Dr. Josef Sawetz on how advertising influences consumer decisions and the sophisticated techniques used to create desire Recently, psychologist Josef Sawetz, co-founder of Fashion.at and researcher and lecturer in the fields of cognitive neuroscience and communication psychology at renowned institutes such as the Department of Communication, Faculty of Social Sciences at the University of Vienna, provided some practical tips to take a look behind the scenes at how consumers' decisions are influenced by advertising and the sophisticated techniques used to create a desire to buy products such as clothes or beauty treatments where there probably never was one...
Victoria Swarovski for Lascana
Austrian TV presenter and businesswoman Victoria Swarovski is the face of the new Lascana Fall/Winter campaign The international active brand Lascana (part of the Otto Group) presented its new campaign with Austrian TV presenter and businesswoman Victoria Swarovski. The Swarovski heiress recently...
Craig Green at University of Applied Arts
Austria's top education for fashion design, the Fashion Design Department at the University of Applied Arts Vienna, appointed award-winning British designer Craig Green as new professor Austria has several universities and schools where fashion design can be studied, but only a few are mentioned by professionals when asked to name the best education in the country. The Fashion Department at the University of Applied Arts Vienna offers not only one of the highest academic education in the field of fashion, it is also one of the most prestigious. Not only because of the successful careers of graduates...
Insights Vienna Contemporary art fair
Vienna Contemporary Insights: Fashion.at's impressions of the scents, fabric-related artworks and digital design perspectives at the international art fair in Vienna Upon entering the building, which is flooded with sunlight and appears airy and light due to its architecture, the fragrance provided by Vienna Contemporary partner Zielinski & Rozen enhances this impression. The 850 ml diffuser, reminiscent of a turn-of-the-century medicine bottle, with the elegant scent 'Old Fashion', had an invigorating effect on this hot day in Vienna, with temperatures reaching 30° Celsius, and combined well with the garden air from the Stadtpark. The first booth that caught the eye of Fashion.at was the stand of the gallery Georg Kargl, which is known for its fine taste and the good 'nose' for choosing artists...
Insights MQ Vienna Fashion Week
Insights into the 1st day of the MQ Vienna Fashion Week The MQ Vienna Fashion Week kicked off with the opening show of the best-of selection from the collections of the participating design labels, such as Callisti, whose designer Martina Mueller-Callisti posed in front of the attending photographers and journalists in a golden shimmering satin dress...
Rules of Behavior
Preview festival Steirischer Herbst '23 under the theme 'Humans and Demons': Michael Portnoy's performance 'The Society of Societies (A Room with New Rules)' about rules and adaptation Fashion.at looked through the festival program to find out how the theme 'Humans and Demons' will be communicated. There is one artist whose name already appears in the opening day program and who caught Fashion.at's attention with the topic 'rules of behavior'. The work of New York-based performance artist Michael Portnoy...
Cytara about science & fashion,...
Fashion.at's Chatbot Cytara presents information about a topic randomly generated from a list of themes. Greeting randomly generated on 23 September.
Cytara, Fashion.at's AI Chatbot: "Hello! My name is Cytara, and I am the AI chatbot for Fashion.at magazine. I'm here to provide information and engage in conversations about fashion, art, and culture.
Today, let's talk about the topic of science as a source of inspiration for designers to create sustainable fashion.
A popular opinion is that science plays a crucial role in driving innovation and sustainability in the fashion industry. By taking inspiration from scientific concepts and utilizing cutting-edge technologies, designers can create eco-friendly and socially responsible fashion.
Three examples of how science inspires sustainable fashion are:
Biomimicry: Designers draw inspiration from nature's efficient and sustainable design solutions. For example, Stella McCartney's use of vegan leather made from mushroom-based materials.
Textile Innovation: Scientists develop new materials that are eco-friendly and have a lower environmental impact. An example is Bolt Threads, a company that creates sustainable fabrics using proteins derived from spider silk.
3D Printing: This technology allows designers to create garments with minimal waste by printing intricate designs layer by layer. Iris van Herpen is known for her avant-garde designs incorporating 3D printing techniques.
Would you like more information about how science inspires sustainable fashion?"
Playlist by fashion.at/music 2023
Latest Posts archive
22 Sept 2023 - Music talk (video) between James Blake and Brian Eno about the making of the new album 'Playing Robots into Heaven'
22 Sept 2023 - Music 'Tell Me' by James Blake, album 'Playing Robots into Heaven'
20 Sept 2023 - Fashion.at's Save the Date for Vienna Design Week, 28 September: The furniture manufacturer Kohlmaier invites to a cocktail evening on the occasion of the exhibition 'Realized Visions', which shows the collaboration with students of the Studio for Transmedia Arts, University of Applied Arts, directed by Jakob Lena Knebl. The works deal with topics such as the relationship between body and surface or places of retreat.
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