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TRENDLETTER 27-February-2023

Fictional Story, Bag Design, Streetwear,...


"Is humanity destructive?", part 3 of the new series "The energetic grid of the universe" by Karin Sawetz Naomi goes to the veranda and looks far out over the open sea to the horizon and speaks some words in German. Paul asks her why she speaks German. "I like the play with the German word 'Schöpfung' which refers to God's creation. People still create from nature without conscience. They are literally exhausting natural resources. But humans are also still exploiting others..."


Vienna-based bag label Ina Kent presented 'The Miller' bag as homage to friendship and gender fluidity Bags named after real living persons such as the Birkin bag, Jackie bag or Kelly bag are legendary because of the prominence of the name giver. In the case of the new Ina Kent bag 'The Miller', it's the long lasting friendship between the designer Ina Kent and her friend with the name Miller that has inspired the designer to create a bag in a long-lasting unisex style. The Miller was presented without any closer details about the identity of the friend...


Gina Drewes presented new 'Monkey On My Shoulder' range 'Streetwear for Generations' with family members from three generations Austrian designer Gina Drewes has continued her cross-generational collection presentations with a streetwear campaign and communicated that fashion nowadays knows no age limit. The motto 'You are as old as you feel' is central...


The Austrian trade fair for trachten and alpine clothing changed its name to 'Fesch' and presented the first issue of the eponymous magazine as fair extension and year-round platform A special focus of the trade fair 'Fesch' are new trends which will be presented on the opening day of the fair on 24 February by a trachten specialist who is known for posting a wide diversity of trachten clothing and occasions for alpine fashion on her Instagram channel. Diversity is also a special focus of the editorial line of the magazine 'Fesch' when selecting topics like architecture, travel, cuisine, art, culture, or health in context of trachten and alpine clothing...



Support Fashion.at with a donation of 100 euros and receive a pattern for a figure-hugging, tailor-made hoodie The pattern was developed by Fashion.at publisher Karin Sawetz, a studied journalist and trained fashion and clothing technologist. It is sent as a thank you for the support of the journalistic work on Fashion.at...


Fashion.at in conversation with the language model 'ChatGPT' about performative art, performance art, Nan Goldin and iconic backstage images on occasion of the exhibition 'On Stage' at the mumok Recently, the mumok - Museum moderner Kunst Stiftung Ludwig Wien presented next year's programme which begins with the exhibition 'On Stage. All the Art World's a Stage' (from 15 March 2023) of performance as well as performative art from the 1960s up to nowadays with closer views on topics like 'Gender and Identity Politics' and how artists like Cindy Sherman, Jakob Lena Knebl / Ashley Hans Scheirl, Wolfgang Tillmans, or Nan Goldin approached the theme. For the press, mumok provided a picture by Nan Goldin named 'James Having His Hair Done Backstage at Jean Colonna Show'. How does this fit together with the exhibition title 'On Stage'? Fashion.at started a conversation with the language processing AI model 'ChatGPT' and asked some questions...


Textile designer, artist Birke Gorm stages the exploitation of women and the planet in the MAK exhibition 'dead stock' with reference to costume history, gender roles, work and production processes From 1 February until 25 June, the German born, in Vienna working and living Birke Gorm presents a scenery with textile sculptures made from jute bags for telling the story about the exploitation of women and the planet. With references to...

Playlist by fashion.at/music 2023

Latest Posts archive

26 Feb 2023 - The Guardian "Dior's Maria Grazia Chiuri on bridging feminism and fashion: 'The male gaze is seen as the perspective that matters'"

24 Feb 2023 - Music 'The Tired Influencer' by Gorillaz, album 'Cracker Island'

23 Feb 2023 - Milan Fashion Week: Reuters about the Prada FW 2023/24 collection. On Instagram (with show video), Prada states that the collection by Miuccia Prada and Raf Simons "...reconceptualizes, reconsiders and ultimately rediscovers ideas of beauty. Beauty here is determined not by aesthetic, but by action - garments are signs, representations of the beauty of care, of love, of reality." Soundtrack of the catwalk show: 'In Every Dream Home A Heartache' by Roxy Music, 'I Go To Sleep' by The Kinks, 'The Blue Danube' waltz by Johann Strauss II.

3 Feb 2023 - Music short film to the poem/single by poet and activist Aja Monet 'The devil you know'

23 Feb 2023 - Music video 'Nadja' by Unknown Mortal Orchestra, album 'V' (17 March) directed by the Brazilian directing duo Vira-Lata, who share their toughts about the making of the videos for the songs 'Layla' and 'Nadja' from the new album: "We were in awe of the power of the songs' simplicity; how its beauty rises without pretension, creating an honest and poetic testament that reaches into the heart. We wanted to match the poetic tenderness of the songs with a visually intimate storyline that felt extremely honest and showcased fleeting moments of a true friendship."

22 Feb 2023 - Artist Eva Petric about the Lenten Cloth 2023 'Human Cocoon' created for the St. Stephen's Cathedral in Vienna; on view during Lent (22 February until 6 April)


Trendletter history:

21-February-2023

17-February-2023

13-February-2023

8-February-2023

4-February-2023

30-January-2023

25-January-2023



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