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TRENDLETTER 29-July-2023

AI & Digitality in Fashion, Country Music Fashion, Urban Art in Vienna,...


MAK presents Flora Miranda
Tech-savvy haute couture designer Flora Miranda presents her book 'I Am Digital' at the opening of her exhibition at the (Con)Temporary Fashion Showcase at the MAK Geymüllerschlössel in Vienna The visionary fashion designer, who was born in Salzburg and lives in Vienna and Antwerp, studied at the Fashion Academy in Antwerp, graduated in 2014 and worked for Iris van Herpen until she founded her own label in 2016. The designs for the futuristic haute couture are characterized by AI and digitality. Flora Miranda uses new technologies such as 3D scanning and printing and incorporates data from the future wearers disclosed on the internet into her couture creations. Miranda explores the...


Lena Hoschek's 'Jolene' FW23/24 collection
Lena Hoschek's 'Jolene' collection pays tribute to iconic country singer-songwriters and the history and culture of the United States of America Lena Hoschek's 'Jolene' Fall/Winrer 2023/24 collection focuses on dresses in classic country and cowboy styles inspired by the stage appearances of American singers and songwriters such as Dolly Parton or Lana Del Rey, as well as comfortable jackets and coats, such as a woollen coat with typical Native American patterns, reminiscent of the history and culture of the United States of America...


Calle Libre founder Jakob Kattner
Vienna Insight: Jakob Kattner, founder of Calle Libre - Festival for Urban Aesthetics, invited to the opening event at AG18 Gallery When Fashion.at arrived at Annagasse 18 in Vienna's 1st district, Jakob Kattner, founder of the Calle Libre festival and initiator of the collaboration with Choque Cultural, was standing in front of the gallery giving an interview. He was undoubtedly a sought-after person that evening....


Coffee mugs with Viennese dialect terms
Non-Viennese people need a dictionary for these coffee mugs with dialect terms! Wiener Häferl mugs are now available in the city's largest cultural area, the MQ Museumsquartier The writings range from neutral designations of family relationships, such as 'Oma' (grandma) or 'Opa' (grandpa), to typical Viennese disparagements, but with an affectionate tone, such as 'Grantscherbn'. In the online shop, the Viennese dialect terms are translated into standard German. Grantscherbn means a bad-tempered person; the dialect term is made up of two words, the Grant (grumpiness) and Scherbn (broken piece). And in Vienna, it's easy to meet a Grantscherbn...


Fashion.at's apricot-marzipan-cherry recipe
Fashion.at's recipe for apricot-marzipan-vanilla-yogurt dessert with cherries and cashews, served in a mug It's apricot and cherry time in Austria! Apricots from regional harvests are available from July to August, cherries from the regions in June and July. These vitamin- and mineral-rich fruits are currently the favorites at Fashion.at for afternoon dessert with coffee...


Team of Vienna Awards campaign
Team of the Vienna Awards for Fashion & Lifestyle presented the campaign 2023 with this year's ambassador Paulina Porizkova The new campaign for the Vienna Awards for Fashion & Lifestyle 2023 was unveiled this week by the team around Marjan Firouz, who founded the annual event in 2009, and Viennese fashion and lifestyle photographer Patrick Domingo...


Salzburg city tips
Salzburg Insight: Tips for visiting the 'City of Mozart' during the upcoming Salzburg Festival Fashion.at has received new tips for the 'City of Mozart', as Salzburg is also known, from a source that works for elegant and glamorous labels and stores from the fashion and beauty industry as well as gastronomy. Recommended are shops such as Meindl Authentic Luxury. The collections for women and men are developed from traditional clothing from the Alpine regions mainly in Bavaria, Germany and Austria. Since the opening of the Salzburg store in 2019, stars such as...


Fashion and animal welfare
Vienna headquarters of the global animal welfare organization Four Paws (Vier Pfoten) is publishing a fashion report with the latest research results and tips for consumers and producers The global animal welfare organization Four Paws (Vier Pfoten), founded 1988 in Vienna, Austria, has released a new WearItKind fashion report with practical tips for consumers and a list of alternative materials for manufacturers. WearItKind is the name of Vier Pfoten's fashion-related campaign and report series...


Cytara, Fashion.at's AI Chatbot
Fashion.at's Chatbot Cytara presents information about a topic randomly generated from a list of themes. Greeting randomly generated on 29 July.

Cytara, Fashion.at's AI Chatbot: "Hello! My name is Cytara and I am the AI chatbot for Fashion.at. I'm here to provide you with information about fashion, art, and culture. Today, let's talk about the influence of the aesthetics of street art on fashion.

Street art has become a significant source of inspiration for fashion designers around the world. The vibrant colors, bold patterns, and unique styles of street art have found their way onto clothing, accessories, and even runway shows. Street art has the power to challenge societal norms and express individuality, which resonates with the fashion industry's desire to push boundaries and create something new.

Many designers have incorporated street art elements into their collections, embracing the raw energy and urban spirit. Street art-inspired fashion often features graffiti-like prints, abstract patterns, and unconventional materials. This trend has brought a fresh and rebellious edge to the fashion world, attracting a younger and more diverse audience.

If you'd like more information about the influence of street art on fashion or any other topic, feel free to ask!"

Playlist by fashion.at/music 2023

Latest Posts archive

29 Jul 2023 - Music dance video 'Freak Me Now' by Jessie Ware with Róisín Murphy

28 Jul 2023 - Music 'Novacandy' by Post Malone, album 'Austin' (released today)

27 Jul 2023 - Music video, the musician's directorial debut, Bishop Briggs 'Bad' from the EP 'When Everything Went Dark'

24 Jul 2023 - Music 'Journey To The Real World' by Tame Impala, from 'Barbie: The Album'


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