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TRENDLETTER 29-September-2023

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Sciences; Textile Technologies; Fashion Strategies;...


Design of 2000 year old shoe
Austria Insight: The design of a children's shoe found in a salt mine in Hallein, Salzburg, suggests that it was crafted in the 2nd century BC The aim of the archaeological project is to literally 'dig up' facts about the working and living conditions of people in prehistoric times. Recently, children's leather shoes...


Natural Sciences X Photography
The hidden work of natural sciences made visible by scientists and a photographer at the Natural History Museum 'Long Night of Museums' on 7 October in Vienna Some of the most important impulses for new forms, such as Dior's New Look, or the development of new materials, such as Stella McCartney's leather from mushrooms, come from exploring nature, which can be done intuitively and/or analytically, just as scientists approach subjects. For insights into the work of natural scientists, including meetings with researchers, and a photographer's creative view of scientists' normally hidden workspaces, the Natural History Museum in Vienna will open its doors on 7 October under the title 'Archives of the Future' as part of the 'Long Night of Museums'...


AlphaTauri with focus on new technologies
One of Austria's fashion stores, known for its well-chosen assortment, invites to the event 'Reyer X AlphaTauri' in Hallein, Salzburg Fashion at received an invitation to the event at the fashion store Reyer in Hallein on the occasion of the new partnership with the Red Bull premium fashion brand AlphaTauri. The fashion store is surrounded by an entertainment industry and sports glamour that shines especially from the nearby city of Salzburg and the chic scenery of Munich, Bavaria, and is known for its well-chosen selection of designer fashions and innovative brands, as well as collaborations...


re:pair Festival Vienna
New fashion strategies are the focus of scientists and practitioners at this year's re:pair festival Tina Zickler, initiator and curator of the re:pair festival Vienna, explained that the focus on fashion is due to the fact that the textile industry is currently the second most polluting industry in the world, after the oil industry. She pointed out the irony of how clothing and textiles, once highly valued, have become cheap and disposable products in industrialized nations. Zickler suggested several actions to address this issue, including reducing consumption, purchasing second-hand items, participating in clothing swaps, and, most importantly, repairing and altering clothing to extend its lifespan. Based on these thoughts, the festival offers a variety of exhibitions, lectures and workshops at different locations, such as the lecture 'Meet A Scientist: Fast Fashion'...


Cytara about repairing, fashion,...
Cytara's themes are constantly changing with the latest content on Fashion.at. Greeting randomly generated on 29 September.

Cytara, Fashion.at's AI Chatbot: "Hello! My name is Cytara, and I'm the AI chatbot for the users of Fashion.at magazine. I'm here to provide you with information and insights about fashion, art, and culture.

Today, let's talk about the trend of repairing clothes and its impact on sustainability. Repairing clothes has gained popularity as a way to reduce fashion waste and promote sustainability.

A popular opinion is that repairing clothes not only helps in reducing waste but also extends the lifespan of garments, thus reducing the need for new production. This has several positive impacts on sustainability.

Firstly, repairing clothes reduces the amount of textile waste that ends up in landfills. According to the Environmental Protection Agency (EPA), in the United States alone, over 11 million tons of textiles are thrown away each year.

Secondly, repairing clothes reduces the demand for new garments and decreases the need for resources like water, energy, and raw materials. The Ellen MacArthur Foundation estimates that the fashion industry's greenhouse gas emissions could increase by 50% by 2030 if no action is taken.

Thirdly, repairing clothes promotes a shift towards a circular economy by encouraging consumers to value and take care of their garments instead of constantly buying new ones. The Fashion Revolution's 2020 Fashion Revolution Index found that extending the life of a garment by just nine months can reduce its environmental impact by 20-30%.

Would you like more information about this topic?"


Austrian-American fashion & design
Austrian-American fashion and design history told with exhibition about life and work of Berta and Bernard Rudofsky at MAK Vienna The Museum of Applied Arts Vienna is known for its design collections, including textile objects such as fashion. Among the highlights of the MAK's textile collection are garments by Berta Rudofsky, the wife and working partner of the architect, designer and cultural theorist Bernard Rudofsky. Both had strong ties to Vienna - Berta was born as Berta Doctor in Vienna in 1910, and her husband, who was born in Moravia in the Austro-Hungarian Empire in 1905, went to school in Vienna and completed his architecture studies here in the late 1920s. The couple spent most of their lives in the United States...


Levi's X Denim Tears about America
Denim Tears designer Tremaine Emory interprets black biker culture with symbols representing Native America and the African diaspora for Levi's new collection In mid-September, the new 'Levi's® X Denim Tears' collection designed by former Supreme creative director Tremaine Emory was launched. Denim Tears founder and designer Tremaine Emory, who has already collaborated with prestigious brands - most recently Dior in July 2023 - introduces the collection, which offers a glimpse into American history...


Artist Sarah Kreuz for Rado
Ikea and Rado use Vienna Design Week 2023 as a creative platform for collaborations, lectures and workshops with designers The program for the upcoming Vienna Design Week is online. Several activities have already been launched in the run-up to the design week, which will take place from 22 September to 1 October, including the Rado Moving Materials competition...


Rules of Behavior
Preview festival Steirischer Herbst '23 under the theme 'Humans and Demons': Michael Portnoy's performance 'The Society of Societies (A Room with New Rules)' about rules and adaptation Fashion.at looked through the festival program to find out how the theme 'Humans and Demons' will be communicated. There is one artist whose name already appears in the opening day program and who caught Fashion.at's attention with the topic 'rules of behavior'. The work of New York-based performance artist Michael Portnoy...


Thai Fashion Brunch in Vienna
Insights into the Thai Fashion Brunch on the occasion of the Thai Fashion Night at the MQ Vienna Fashion Week Fashion.at attended the Thai Fashion Brunch at the Hilton Vienna Park to get a sneak preview of the collections that will be shown on the 'Take Off' runway at the Thai Fashion Night on 14 September at the MQ Vienna Fashion Week tent...

Playlist by fashion.at/music 2023

Latest Posts archive

26 Sept 2023 - For today's show at 15:00 CEST (livestream) at Paris Fashion Week, Dior presents a video introduction with anthropologist Michela Zucca, who has researched gender history, especially women's history, in alpine mountain communities such as Trentino in Italy, works on sustainable development of regions, and is the author of books such as 'Donne Deliquenti', which explores the ancient rebellious wise women of the Alps and forests of Europe, reconstructing the history of matriarchs and witches.

24 Sept 2023 - Music animated video directed by Lauren Tsai for 'Cool About It' by boygenius

24 Sept 2023 - Music 'Approaching Singularity' by experimental musician Mary Ocher in collaboration with composer Roberto Cacciapaglia, title track from the upcoming album 'Approaching Singularity: Music for The End of Time' (3 November)

24 Sept 2023 - International Coffee Day celebration at mumok Vienna on 1 October: Free entry to the exhibitions like 'On Stage' with points of contact with the fashion and entertainment industry

24 Sept 2023 - Paris Fashion Week (25 Sept - 3 Oct) presents the Austrian designer Florentina Leitner, based in Antwerp, with her Spring/Summer 2024 collection 'Picnic at Hanging Rock' at the SPHERE Paris Fashion Week® Showroom dedicated to young creative talents at the Palais de Tokyo from 27 September


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Trendletter history:

23-September-2023

18-September-2023

12-September-2023

7-September-2023

31-August-2023

26-August-2023

17-August-2023

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