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TRENDLETTER 9-August-2023
Preview Design Week & Fashion Week in Vienna, Oktoberfest hair & fashion,...
Preview Vienna Design Week
A first look at the venues and participants of Vienna Design Week from 22 September until 1 October The annual Vienna Design Week has released the first glimpses of this year's headquarters and impressions of projects by participants in the festival's 'Platform' format, which happens at various locations throughout the city. Participants range from lifestyle brands like...
art point presents 'Subjectivism' collection
Vienna-based label art point makes a statement about conformity and the expression of individual desires at the MQ Vienna Fashion Week Recently, Austria has been discussing the concept of 'normality' and what behaviors, interests, or desires are 'normal'. In this context, the announcement of the Viennese fashion brand art point, led by designer Lena Kvadrat, to show a collection called 'Subjectivism', touches a raw nerve and may arouse even more interest after the population has already been sensitized - even if the press release does not make any reference to the discussion...
Oktoberfest hair & fashion
Preview of hairstyles and fashion looks for the October festival at the Kaiser Wiesn in the Prater in Vienna The annual October festival 'Oktoberfest' is the world's largest folk festival. In Vienna, the 'Kaiser Wiesn' is the largest Oktoberfest. This year it will be celebrated from 21 September until 8 October. Wella Professionals, the exclusive hair care partner of Kaiser Wiesn 2023, offered expert styling advice for the upcoming Oktoberfest event...
Wonder Anatomie at Vienna Fashion Week
The real world and digital realities, the definition of art and beauty are topics of collections presented at the 'Take Off' show by Thai designers at the MQ Vienna Fashion Week In September 2023, the Austrian-Thai collaboration will continue for the 14th time at the MQ Vienna Fashion Week, showcasing prominent Thai designers selected by the Department of International Trade Promotion (DITP). The event celebrates the creative synergy between Austria and Thailand. By looking through the preview photos of the collections that will be presented at the 'Take Off' show at the upcoming MQ Vienna Fashion Week on 14 September, a varied picture emerges. The creations of Wonder Anatomie and Simonssister, for example, feature eye-catching prints related to contemporary media culture and art history...
Cytara talks about digital realities,...
Fashion.at's Chatbot Cytara presents information about a topic randomly generated from a list of themes. Greeting randomly generated on 9 August.
Cytara, Fashion.at's AI Chatbot: "Hello! My name is Cytara, and I'm the AI chatbot for Fashion.at. I'm here to provide you with information about fashion, art, and culture. Today, I have an interesting topic for you: "The impact of digital realities on fashion."
Digital realities, such as virtual reality (VR) and augmented reality (AR), have been making waves in the fashion industry. They are transforming the way we experience and interact with fashion. Designers are using VR to create virtual fashion shows, allowing viewers to have a front-row seat from the comfort of their own homes. AR is being used to enhance the shopping experience, with virtual try-on features that allow customers to see how clothes will look on them before making a purchase.
The popular opinion is that digital realities have opened up new possibilities for fashion, making it more accessible, immersive, and innovative. Fashion and technology are converging, creating exciting opportunities for designers, brands, and consumers alike.
Would you like more information about the impact of digital realities on fashion?"
MAK presents Flora Miranda
Tech-savvy haute couture designer Flora Miranda presents her book 'I Am Digital' at the opening of her exhibition at the (Con)Temporary Fashion Showcase at the MAK Geymüllerschlössel in Vienna The visionary fashion designer, who was born in Salzburg and lives in Vienna and Antwerp, studied at the Fashion Academy in Antwerp, graduated in 2014 and worked for Iris van Herpen until she founded her own label in 2016. The designs for the futuristic haute couture are characterized by AI and digitality. Flora Miranda uses new technologies such as 3D scanning and printing and incorporates data from the future wearers disclosed on the internet into her couture creations. Miranda explores the...
Lena Hoschek's 'Jolene' FW23/24 collection
Lena Hoschek's 'Jolene' collection pays tribute to iconic country singer-songwriters and the history and culture of the United States of America Lena Hoschek's 'Jolene' Fall/Winrer 2023/24 collection focuses on dresses in classic country and cowboy styles inspired by the stage appearances of American singers and songwriters such as Dolly Parton or Lana Del Rey, as well as comfortable jackets and coats, such as a woollen coat with typical Native American patterns, reminiscent of the history and culture of the United States of America...
Coffee mugs with Viennese dialect terms
Non-Viennese people need a dictionary for these coffee mugs with dialect terms! Wiener Häferl mugs are now available in the city's largest cultural area, the MQ Museumsquartier The writings range from neutral designations of family relationships, such as 'Oma' (grandma) or 'Opa' (grandpa), to typical Viennese disparagements, but with an affectionate tone, such as 'Grantscherbn'. In the online shop, the Viennese dialect terms are translated into standard German. Grantscherbn means a bad-tempered person; the dialect term is made up of two words, the Grant (grumpiness) and Scherbn (broken piece). And in Vienna, it's easy to meet a Grantscherbn...
Fashion.at's apricot-marzipan-cherry recipe
Fashion.at's recipe for apricot-marzipan-vanilla-yogurt dessert with cherries and cashews, served in a mug It's apricot and cherry time in Austria! Apricots from regional harvests are available from July to August, cherries from the regions in June and July. These vitamin- and mineral-rich fruits are currently the favorites at Fashion.at for afternoon dessert with coffee...
Playlist by fashion.at/music 2023
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