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TRENDLETTER 10-May-2024
Chery Automobile, headquartered in Wuhu (China), made waves in Europe last year when it announced that its Omoda brand - O stands for oxygen, moda for modern, referring to a sustainable and fashionable lifestyle - would be launching new cars in Europe. On the Austrian market, the fully electric Omoda 5 EV will be available as a counterpart to the petrol version Omoda 5. This week, the latest news from Chery Automobile, one of China's largest automobile exporters, arrived at Fashion.at. This time it was about the robot Mornine...
One of the most interesting fashion-related exhibitions in Vienna at the moment is that of Florentina Leitner at the Geymüllerschlössel, a branch of the MAK Museum of Applied Arts. Fashion.at visited the opening of the retrospective, which highlights the work of the Austrian talent, who lives in Antwerp, Belgium. Director Lilli Hollein welcomed the guests in the romantic garden of the Biedermeier summer palace. People were relaxing in the green and on benches and chairs, children were playing, at a table women created flower artworks. Fashion.at went with designer Florentina Leitner to James Turrell's skyspace 'The Other Horizon' to talk about her work and how fashion can be used to raise awareness for environmental and social issues. The first question was why the designer chooses themes from film and literature, such as Jeanne d'Arc or the film about Marie Antoinette in the L'Autrichienne collection, rather than those that deal directly with current socio-political issues such as diversity, inclusion or resource conservation in relation to conscious fashion consumption...
A 'Mission Austria' in the truest sense of the word is currently underway in the country's fashion industry. The fashion school Michelbeuern and 'Mission Austria', the organizers of the Miss Austria and Mister Austria contest, have joined forces. The finalists - five women and five men - will be dressed in custom-made outfits...
Athletes of the Olympic and Paralympic Team Austria unveiled the official outfits for Paris 2024 in a fashion presentation at Vienna's MQ Libelle. The collection, comprising 60 pieces from eight outfitters and valued at €4,300, combines the functionality of performance wear with sustainability requirements for pieces in the team's signature colors of red-white-red, referencing the colors of the Austrian flag. For the Opening Ceremony, the athletes will appear in a sporty-elegant interpretation of the Austrian national costume, the Tracht...
Ask an Austrian - or even a large language-model chatbot - to name two signature tableware designs, one in ceramic and one in porcelain, and the answers are likely to be the green flamed design from Gmundner Keramik and the 'Vienna Rose' (or Viennese Rose) creation from Augarten Porzellanmanufaktur Wien. The latter is celebrating its 100th anniversary with a campaign focusing on the use of the sets featuring the famous 1920s design. The décor was designed by the company's employees and presented to the public in 1924...
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Playlist by fashion.at/music 2024
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Latest Posts archive 10 May 2024 - Fashion.at music tip: 'Take A Bite' by beabadoobee, album 'This Is How Tomorrow Moves' (August 16) 8 May 2024 - Fashion.at 'Save the date' tip (June 6): The fashion department of the University of Applied Arts Vienna 'Modeklasse' announced the upcoming 'Show Modeklasse' on its lively Instagram channel, where posts like fashion visuals of this year's diplomas or a tip to read an interview by the Financial Times with the director of Modeklasse, Craig Green, who is quoted in the article's title "I encourage my students to create fearless work", are published. 6 May 2024 - Fashion.at music tip: Video 'symptom of life' by Willow, from the album 'empathogen' (out now) 6 May 2024 - Fashion.at reading tip: CNN "2024 Met Gala: Everything to know about fashion's annual soiree" 6 May 2024 - Fashion.at watch tip: Live at Met Gala 2024 With Vogue |
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