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TRENDLETTER 19-April-2024

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Tourist Attraction; Bags and Gender; Haircuts; Wedding Guest Looks;...


Visitor records at Designer Outlet Parndorf
What is the biggest tourist attraction in eastern Austria? It is neither nature nor a cultural landmark. Can you guess? The east of Austria has many beautiful and interesting places. There are extraordinary nature locations or an old Roman town where you can step back in time to the days of Marcus Aurelius, gladiators and tribunes, etc. But the real tourist hotspot in eastern Austria isn't nature or a cultural spectacle - it's a shopping village built in the mid-90s, opened in 1998. With 6.8 million visitors from all over the world in 2023, it's clearly one of the country's must-see destinations. At a press conference, McArthurGlen Designer Outlet Parndorf...


Ina Kent about fashion and gender
Genderless dressing is a big topic in fashion. But have you ever thought about fashion without gender boundaries? Viennese bag label Ina Kent has. Under the motto 'make your choice', the Viennese bag label Ina Kent launched a new campaign to promote fashion without gender boundaries. The brand is not jumping on the bandwagon of the genderless fashion trend, but rather changing the perspective of gender roles, or more precisely, boundaries, to make room for male and female parts in one outfit. In the recently released press information, the bag label states that 'genderless dressing' is no longer a novelty in high fashion bubbles and among Gen-Zs, while fashion without gender boundaries is not yet part of a lived reality in everyday life...


Haircut collection by Steinmetz-Bundy
Which hair color is the rarest in the world and became the trend color in 2024? Viennese hairdresser Steinmetz-Bundy has created an entire haircut collection for the hair color 2024. Viennese hairdresser Hannes Steinmetz of the Steinmetz-Bundy Privatsalon launched a special haircut collection for the trend color 2024 with a campaign shot by one of the country's most requested photographers, Hilde Van Mas, who has already worked for international magazines and clients. The photoshoot incorporates another color of the year...


Lena Hoschek wedding guest looks
What to wear as a wedding guest? Austrian designer Lena Hoschek selected some dresses Austrian design label Lena Hoschek recently launched the Spring/Summer collection 'Fresco', inspired by the Italian la dolce vita flair and the art and culture associated with Tuscany. Now, just in time for the wedding season, the designer has selected several dresses from the Fresco collection. The recommended looks include dresses that can be used for daytime and evening events. For daytime, such as civil ceremonies or church and reception...


MAK presents Florentina Leitner
Which young Austrian fashion designer recently had a show in Paris? The MAK will present the designer's work, such as the collection 'L'Autrichienne', at its summer palace
The designer presented in the third season of the '(Con)Temporary Fashion Showcase' by the MAK Museum of Applied Arts Vienna at the summer palace Geymüllerschlössel is Florentina Leitner, currently one of the most sought-after young Austrian fashion designers. Recently, her latest collection 'L'Autrichienne' Autumn/Winter 2024/25 was presented during Paris Fashion Week...


Art in a forest at Climate Biennale Vienna
Salt lick for wild animals such as deer and chamois in the form of Benvenuto Cellini's Saliera in an art project in a forest in Salzkammergut, Austria, will be part of the Climate Biennale Vienna from April The Saliera by Anca Benera and Arnold Estefán presents a replica of Cellini's 'Saliera' made entirely of salt and placed in a forest in Styria's Salzkammergut region. The salt comes from the Altaussee salt mine. As part of the installation, wildlife cameras were strategically placed to document how natural elements and wildlife interact with the salt sculpture...


Vienna City Marathon tips: locations, music
Running to the rhythm of 'Tarantula Galopp' by Joseph Lanner and to 'Where Do I Begin', interpreted by Conchita Wurst! Wiener Symphoniker Spotify playlist revealed with preview of the Vienna City Marathon route The Spotify playlist for the Vienna City Marathon on Sunday, April 21, featuring music performed by the Vienna Symphony Orchestra, the Wiener Symphoniker, was announced with a press release. The music will be played at one of the special sections of the route of this year's marathon, the so-called Vienna Symphony Mile, strategically positioned around the Lusthaus on Prater Hauptallee. Another notable highlight is the hospitable atmosphere along Linke Wienzeile, where spectators can visit one of the cafes along the street...


Ask Cytara, FashionBot of Fashion.at
Latest news and articles over the years from the Fashion.at archives searched by the AI FashionBot Cytara The FashionBot from Fashion.at browses through the pages of the magazine and answers your questions...


Cytara's quiz about fashion
Cytara's Quiz Fashion.at's AI chatbot Cytara asks random questions. Only the first question is already known: "During which period did interest in costume begin to grow in Central Europe, leading to research on costumes and the publication of costume books and fashion journals?"

Playlist by fashion.at/music 2024

Latest Posts archive

19 Apr 2024 - Fashion.at video watch tip: The Leopold Museum Vienna released a video showing Franziska Fürpass of 'Femme Maison' making a dress inspired by the creations of Emilie Flöge. The dress is on view in the museum's permanent exhibition 'Vienna 1900'.

19 Apr 2024 - Fashion.at music tip: 'Who's Afraid of Little Old Me?' by Taylor Swift, album 'The Tortured Poets Department' (released today)

13 Apr 2024 - Fashion.at music tip: 'Yeah x10 [MIXED]' from the 9-tracks mix by DJ and producer Boys Noize of the score by Trent Reznor and Atticus Ross for the upcoming sport romance 'Challengers' by director Luca Guadagnino, starring Zendaya, Josh O'Connor and Mike Faist.

12 Apr 2024 - Fashion.at watch tip: On April 17, the AFA (Austrian Fashion Association) Movie Club and the Climate Biennale Vienna present a documentary about the shrinking clothing and textile industry in Austria due to the globalization of production. It's announced that workers will give insights into their work and craft.

12 Apr 2024 - Music 'Abomination' by Lynks, album 'Abomination' (out now). The Guardian writes "...Lynks wanted to reclaim "abomination" as "a badge of honour – to find the power in shame...."..."


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Trendletter history:

11-April-2024

6-April-2024

31-March-2024

24-March-2024

15-March-2024

7-March-2024

29-February-2024



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